by Daniele Rossi | Jun 29, 2013 | blog, content strategy, creativity
The Hero’s Journey. The classic formula for telling a story proved time and time again. As explained by the hilarious storytellers behind Glove & Boots.
by Daniele Rossi | Jun 25, 2013 | content strategy, digital strategy, social media
Looking to relaunch his podcast, my friend and fellow podcaster, Sylvain Grand’Maison, recently asked on the Podcast Artifacts Facebook group what is important to add on a website for a podcast in 2013. Back in the 2000’s, an RSS feed was vital, buttons to...
by Daniele Rossi | Jun 22, 2013 | digital strategy, social media
I had the fortunate opportunity to attend TAHSN Education Day 2013 with my day job team a few weeks ago. The annual conference is a collaboration among communications departments of teaching hospitals (which is what the TAHSN refers to: Toronto Academic Health Science...
by Daniele Rossi | Jun 15, 2013 | news
Content and social strategy projects have certainly kept me busy the last few months since my last blog post. Thought I’d begin revitalizing my blog by introducing some of the projects I’ve been working on: 1. I’m writing a self-help book about...
by Daniele Rossi | Feb 3, 2013 | blog, creativity, illustration
It has been quite a while since I’ve taken the GO train. I rode the iconic green and white public transit locomotive the other day when I attended a day-long conference about social media in the health care industry. To my surprise and delight, the ugly graffiti...
by Daniele Rossi | Jan 20, 2013 | content strategy
I’ve been noticing a lot of errors in semantics across blogs and even articles by major media outlets lately. And emails, too. Sentences that make no sense at all because one word was mistyped or auto-corrected without the author realizing. That word will be...
by Daniele Rossi | Dec 27, 2012 | content strategy
My first honest-to-goodness post for my new digital strategy community on Google+ talks about how creators of infographics seem to have missed their original intention. Instead of conveying data and information through design and using minimal text— and only when...
by Daniele Rossi | Dec 23, 2012 | content strategy, digital strategy
Google recently rolled out Communities. It’s like the old forums of the web 1.0 days (interesting how everyone keeps using Facebook Groups as the analogy). So far it looks great and not intrusive. You decide if you want to be notified of new posts. While all...
by Daniele Rossi | Dec 19, 2012 | blog, content strategy, digital strategy
It has a been a while since I’ve blogged. That’s because I’ve recently started a new job! I’m in charge of all things web and social media at a children’s rehabilitation hospital in Toronto (see my LinkedIn profile for details). Part of...
by Daniele Rossi | Nov 24, 2012 | blog
I came across this post describing a journalist’s preference of using her iPhone to record interviews in secret. In dangerous situations where the sight of a microphone can give the journalist or their interviewees away, using someone as common and ordinary as a...
