About

Cartoon illustration of a man with his ear holding a pencil.

Content as a tool for clarity, connection, and change.

I take dense, complex information and translate it into clear, human stories using two lenses: strategy and visuals.

On the strategic side, I help brands and agencies structure digital experiences that work. My background includes managing an ecosystem of over 20 bilingual websites at RBC, leading enterprise content migrations at Holland Bloorview, and shaping digital marketing and SEO strategies.

On the visual side, I am an illustrator specializing in conceptual, narrative-driven art and comics. I use sequential art to break down intricate concepts—from technical corporate workflows to deeply nuanced human experiences. My visual storytelling methodology has a proven track record: one of my illustrated books from my Franky Banky brand is required reading at 19 universities worldwide. Even more meaningful: a 10-year-old reader was empowered by these comics to stand up and give a presentation to his entire school.

Because I sit at the intersection of text and design, I am uniquely built for complex editorial and commercial briefs. I can dissect a dense article or abstract business idea and instantly translate it into a clever visual metaphor that respects page layouts and hooks the reader.

If you need robust content strategy, digital marketing insights, or professional illustration that brings a complex story to life, let’s collaborate.

My visual style and influences

I’ve been drawing comics since I was a kid and grew up on a steady diet of newspaper comic strips and indie cartoonists. Those roots completely shape how I tell stories today.

Some of my biggest visual and storytelling influences include:


  • Charles Schulz (Peanuts): For masterful simplicity, emotional honesty, and showing how much a simple line can express.
  • Bill Watterson (Calvin and Hobbes): For the perfect balance of energetic line work and deep, thoughtful ideas. And all with incredible gag timing.
  • Joe Sacco: For pioneering comics journalism, proving that factual, non-fiction storytelling and sequential art belong together, and demonstrating how to visualize dense, heavy narratives without losing human nuance.
  • Guy Delisle: For his mastery of graphic memoir and documentary storytelling. He uses observational humour, minimalist pacing, and everyday interactions to ground a larger, complex environment.

How I Work

I believe both digital strategy and art start with analogue thinking.

My process always begins with a real pencil on physical paper to flesh out concepts, layouts, and compositions. Once the foundation is solid, I bring the work into the digital space to refine, ink, and colour ensuring the final product is crisp, scalable, and perfectly tailored to publication layouts and digital platforms.

Media Appearances And Workshops

Two-thirds of a page in The Globe and Mail! All about the formation and impact of Stutter Social.

Photo of Daniele Rossi with Matt Galloway of CBC Metro Morning

With Matt Galloway when he interviewed me on CBC Radio’s The Current.

My interview on CBC The National.

With Laura Di Battista when she interviewed me on her CBC Radio’s Here and Now.

One of many cartooning workshops I led for kids. Photo by Melanie Rogers.

One of my presentations at digital media conferences. Photo by Mark Blevis.

Media Appearances And Workshops

Two-thirds of a page in The Globe and Mail! All about the formation and impact of Stutter Social.

Photo of Daniele Rossi with Matt Galloway of CBC Metro Morning

With Matt Galloway when he interviewed me on CBC Radio’s The Current.

My interview on CBC The National.

With Laura Di Battista when she interviewed me on her CBC Radio’s Here and Now.

One of many cartooning workshops I led for kids. Photo by Melanie Rogers.

One of my presentations at digital media conferences. Photo by Mark Blevis.