Simplifying complexity through strategic storytelling and accessible design.

Hi, My name is Daniele Rossi. (You can call me Dan).

I am a Visual Strategist and Accessibility Consultant. I help organizations translate complex challenges into clear, human-centered experiences.

A cartoon illustration of a man standing in the middle of a maze filled with contradicting signs telling him where to go. He is happy because the cartoonist's hand is showing him the way.

Simplifying complexity through strategic storytelling and accessible design.

A cartoon illustration of a man standing in the middle of a maze filled with contradicting signs telling him where to go. He is happy because the cartoonist's hand is showing him the way.

Hi, My name is Daniele Rossi. (You can call me Dan).

I am a Visual Strategist and Accessibility Consultant. I help organizations translate complex challenges into clear, human-centered experiences.

How I help

My work with Franky Banky taught me how to express complex emotions and technical concepts visually.

Today, I bring that same mindset to my consulting work.

  • Visual Storytelling. Using illustration and narrative to make technical or emotional information intuitive and engaging.
  • Accessibility Strategy. Ensuring your digital communication meets WCAG/AODA standards without sacrificing creativity.
  • Experience Design. Auditing and aligning digital ecosystems to bridge the gap between technical complexity and user understanding.
A cartoon illustration of a confused man standing in the middle of a maze filled with contradicting signs telling him where to go. Meanwhile, the cartoonist's hand is drawing the path towards his goal.

How I help

A cartoon illustration of a confused man standing in the middle of a maze filled with contradicting signs telling him where to go. Meanwhile, the cartoonist's hand is drawing the path towards his goal.
My work with Franky Banky taught me how to express complex emotions and technical concepts visually.

Today, I bring that same mindset to my consulting work.

  • Visual Storytelling. Using illustration and narrative to make technical or emotional information intuitive and engaging.
  • Accessibility Strategy. Ensuring your digital communication meets WCAG/AODA standards without sacrificing creativity.
  • Experience Design. Auditing and aligning digital ecosystems to bridge the gap between technical complexity and user understanding.

How storytelling powers my UX work

Visual storytelling has always fueled my empathy. It’s how I learned to see the world through others’ eyes. That same mindset guides my UX work.

A cartoon illustration of a smiling man confidently walking through a maze and following the path the cartoonist is drawing towards his goal.

Visual storytelling builds empathy

By illustrating emotions and experiences, I’ve learned to see from others’ perspectives. This is the essence of UX.

Design helps me clarify stories

UX has taught me how to simplify complexity, guide attention, and communicate ideas visually and accessibly.

Together, they amplify understanding

Both crafts share my goal in helping people feel and understand something that once seemed confusing or inaccessible.

How storytelling powers my UX work

A cartoon illustration of a smiling man confidently walking through a maze and following the path the cartoonist is drawing towards his goal.

Visual storytelling has always fueled my empathy. It’s how I learned to see the world through others’ eyes. That same mindset guides my UX work.

Visual storytelling builds empathy

By illustrating emotions and experiences, I’ve learned to see from others’ perspectives. This is the essence of UX.

Design helps me clarify stories

UX has taught me how to simplify complexity, guide attention, and communicate ideas visually and accessibly.

Together, they amplify understanding

Both crafts share my goal in helping people feel and understand something that once seemed confusing or inaccessible.

From enterprise web ecosystems at RBC to an educational brand adopted by 18 universities, I create solutions that help people understand, feel, and connect.

A cartoon illustration of a man happily jumping around a complex maze towards his goal.
Screenshots of a website and its wireframe

Franky Banky

Smashing stigma and raising awareness with visual storytelling, user research, and community across platforms.

Screenshots of a website and its wireframe

Visual Storytelling

Simplifying complex ideas through visual meatphor and narrative design.

Screenshot of a web page

Henry's Photo Centre

I redesigned Henry’s cluttered landing page into three focused pages to improve readability, SEO, and digital marketing effectiveness.

Screenshots of a website and its wireframe

Ontario College of Family Physicians

I created a digital accessibility at-a-glance guide to make learning and embedding digital accessibility quick and easy.

A cartoon illustration of a man happily jumping around a complex maze towards his goal.

From enterprise web ecosystems at RBC to an educational brand adopted by 18 universities, I create solutions that help people understand, feel, and connect.

Snippet of an accessibility guide showing colour schemes.

Franky Banky

Smashing stigma and raising awareness with visual storytelling, user research, and community across platforms.

Snippet of an accessibility guide showing colour schemes.

Visual Storytelling

Simplifying complex ideas through visual meatphor and narrative design.

Screenshot of a web page

Henry's Photo Centre

I redesigned Henry’s cluttered landing page into three focused pages to improve readability, SEO, and digital marketing effectiveness.

Snippet of an accessibility guide showing colour schemes.

Ontario College of Family Physicians

I created a digital accessibility at-a-glance guide to make learning and embedding digital accessibility quick and easy.

Let’s create something meaningful together

If you’re looking for a designer who brings creativity, curiosity, and compassion to every project, let’s connect!

A cartoon illustration of a man at the end of the maze, having reached his goal, and high-fiving the cartoonist's hand.

Let’s create something meaningful together

A cartoon illustration of a man at the end of the maze, having reached his goal, and high-fiving the cartoonist's hand.

If you’re looking for a designer who brings creativity, curiosity, and compassion to every project, let’s connect!