Stuttering is Cool Day digital marketing campaign
Stuttering is Cool Day digital marketing campaign
Project overview
I run a Stuttering Is Cool Day hashtag campaign every Friday the 13th to encourage followers to give stuttering openly a try as per the Franky Banky brand.
My role
Cartoonist, digital marketer.
Responsibilities
Illustration, graphic design, interaction desgin, community management.
![SICD2023-2 A logo reading Franky Banky with a cartoon fox popping up and stuttering while saying Sure, I stuh stuh stutter. What arecyou good at.](http://danielerossi.ca/wp-content/uploads/2023/08/SICD2023-2.jpg)
I centered this campaign centered around a comic strip featuring Franky Banky as he stutters openly in various humourous speaking situations. Viewers on Instagram swiped to read each panel of the comic in order to make the experience more engaging. View on Instagram.
![](http://danielerossi.ca/wp-content/uploads/2023/08/SICD2023-2160.png)
Stats
107 post interactions including 75 likes, 12 comments, 10 shares, 10 saves, and 79 accounts engaged of which 13 were non-followers.
I posted the link to the dedicated page of the comic strip since Facebook does not offer the same kind of swiping experience across devices. Fortunately, this makes it easier for people to share. This post reached over 1,2K people with 11 shares.
Posted as a thread with the first and last tweet earning the highest engagement. Middle tweets earning an average of 50 to 60 impressions. First tweet earned 524 impressions, 30 engagements.
Email newsletter and Website
I first announced the campaign in my email newsletter before posting it across social networks.
I also posted the comics on its own dedicated page on the Franky Banky website to make it easier for sharing and printing (via a PDF download) for speech therapists to use in therapy sessions.
- 164 views
- 113 users
- 426 event counts
![A web page displaying a comic strip](http://danielerossi.ca/wp-content/uploads/2023/08/sicd2023-w.png)
Impact
- “Whoop! Sending to our students, now!”
- “I love it! This is adorable!”
- “This is wonderful. Thank you.”
- “Love, love, love this cartoon!!!”
What I learned
- Posts that start off strong with comedy tend to perform better.
- Ridiculous humour effectively communicates overall messages.
- Ridiculous humour entices sharing.
Project overview
I run a Stuttering Is Cool Day hashtag campaign every Friday the 13th to encourage followers to give stuttering openly a try as per the Franky Banky brand.
My role
Cartoonist, digital marketer.
Responsibilities
Illustration, graphic design, interaction desgin, community management.
![SICD2023-2 A logo reading Franky Banky with a cartoon fox popping up and stuttering while saying Sure, I stuh stuh stutter. What arecyou good at.](http://danielerossi.ca/wp-content/uploads/2023/08/SICD2023-2.jpg)
I centered this campaign centered around a comic strip featuring Franky Banky as he stutters openly in various humourous speaking situations. Viewers on Instagram swiped to read each panel of the comic in order to make the experience more engaging.
Stats
Posted as a thread with the first and last tweet earning the highest engagement. Middle tweets earning an average of 50 to 60 impressions. First tweet earned 524 impressions, 30 engagements.
I posted the link to the dedicated page of the comic strip since Facebook does not offer the same kind of swiping experience across devices. Fortunately, this makes it easier for people to share. This post reached over 1,2K people with 11 shares.
Posted as a thread with the first and last tweet earning the highest engagement. Middle tweets earning an average of 50 to 60 impressions. First tweet earned 524 impressions, 30 engagements.
Email newsletter and Website
I first announced the campaign in my email newsletter before posting it across social networks.
I also posted the comics on its own dedicated page on the Franky Banky website to make it easier for sharing and printing (via a PDF download) for speech therapists to use in therapy sessions.
- 164 views
- 113 users
- 426 event counts
![A web page displaying a comic strip](http://danielerossi.ca/wp-content/uploads/2023/08/sicd2023-w.png)
Impact
- “Whoop! Sending to our students, now!”
- “I love it! This is adorable!”
- “This is wonderful. Thank you.”
- “Love, love, love this cartoon!!!”
What I learned
- Posts that start off strong with comedy tend to perform better.
- Ridiculous humour effectively communicates overall messages.
- Ridiculous humour entices sharing.
![SICDv1](http://danielerossi.ca/wp-content/uploads/2023/08/SICDv1.png)
Fun fact
This campaign was an update to the original Stuttering is Cool hashtag campaign I reposted every Friday the 13th since June 2014, long before I developed the Franky Banky brand. It was centered around an infographic to quickly communicate the benefits of stuttering openly.
This campaign reached over 8,200 people on Facebook with 125 shares on its inaugural post.
I decided to update it in 2023 to reflect the new branding by including Franky Banky.