by Daniele Rossi | Sep 14, 2015 | blog, content marketing, social media
Your fantastically awesome digital/content/social media/etc./somanysubgenres campaign just launched and you can’t wait to see the fruits of your labour and report on its certain successes. So you fire up the ol’ analytics dashboard and…
by Daniele Rossi | Jul 8, 2015 | blog, cartoon marketing, content marketing, content strategy, digital strategy, social media
Budgets are tight these days and some organizations just can’t afford the luxury of having a dedicated person or agency for running the social media accounts and strategy…
by Daniele Rossi | Jun 28, 2015 | cartoon marketing, content marketing, content strategy, digital strategy, social media
There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…
by Daniele Rossi | Jun 12, 2015 | blog, digital strategy, social media
I’ve dabbled with Periscope and Meerkat with my own personal live streams (such as offering a sneak peek at the progress of my next comic book). Last night was my first time using mobile broadcasting for an event. I had the pleasure of live streaming the...
by Daniele Rossi | Apr 22, 2015 | podcasting, social media
I was guest expert on the excellent #ContentChat offering my advice on launching a podcast. Podcasting made a revival in recent months so I was honoured to have been asked to share my tips and experience along with participating podcasters. I’ve learned so much!...
by Daniele Rossi | Mar 11, 2015 | blog, comics, news, podcasting, social media
Podcasting seems to have made a resurgence in the mainstream, especially in social marketing circles, in recent months. As both a podcast producer and listener, it’s natural that I’d be happy about this! I’ve been podcasting since 2006 and the amount...
