by Daniele Rossi | Jul 8, 2015 | blog, cartoon marketing, content marketing, content strategy, digital strategy, social media
Budgets are tight these days and some organizations just can’t afford the luxury of having a dedicated person or agency for running the social media accounts and strategy…
by Daniele Rossi | Jun 28, 2015 | cartoon marketing, content marketing, content strategy, digital strategy, social media
There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…
by Daniele Rossi | Jun 12, 2015 | blog, digital strategy, social media
I’ve dabbled with Periscope and Meerkat with my own personal live streams (such as offering a sneak peek at the progress of my next comic book). Last night was my first time using mobile broadcasting for an event. I had the pleasure of live streaming the...
by Daniele Rossi | Jan 27, 2015 | blog, community management, digital strategy, social media
In celebration of Community Manager Appreciation Day (a.k.a. #cmad) on January 26th, one live Google+ hangout after another was broadcast for 24 hours covering a wide variety of topics about community management. I participated in a panel talking about change in...
by Daniele Rossi | Jun 25, 2013 | content strategy, digital strategy, social media
Looking to relaunch his podcast, my friend and fellow podcaster, Sylvain Grand’Maison, recently asked on the Podcast Artifacts Facebook group what is important to add on a website for a podcast in 2013. Back in the 2000’s, an RSS feed was vital, buttons to...
by Daniele Rossi | Jun 22, 2013 | digital strategy, social media
I had the fortunate opportunity to attend TAHSN Education Day 2013 with my day job team a few weeks ago. The annual conference is a collaboration among communications departments of teaching hospitals (which is what the TAHSN refers to: Toronto Academic Health Science...
