by Daniele Rossi | Jun 28, 2015 | cartoon marketing, content marketing, content strategy, digital strategy, social media
There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…
by Daniele Rossi | Jun 22, 2015 | cartoon marketing, comics, content marketing, content strategy
If you’ve grown tired of seeking out stock photos that no one else already used a million times for your digital content and social media posts, you may consider drawing your own cartoons. You’ll end up with an original image and maybe even a recurring...
by Daniele Rossi | Jun 15, 2015 | cartoon marketing, comics, content marketing, content strategy, news
I’m a long time fan of infographics as they can provide a truly engaging way to present data in a visual and easy-to-understand way. I feel the same way about comics as a similar format to convey information with the additional benefit of creating empathy with...
by Daniele Rossi | Jun 12, 2015 | blog, digital strategy, social media
I’ve dabbled with Periscope and Meerkat with my own personal live streams (such as offering a sneak peek at the progress of my next comic book). Last night was my first time using mobile broadcasting for an event. I had the pleasure of live streaming the...
by Daniele Rossi | Jun 4, 2015 | cartoon marketing, comics, content marketing
That infographic, comic, or other kind of visual you want to post on social networks that you or your team worked on and can’t wait to unleash to the world… may only end up getting parts cut off across social networks. Unfortunately, each social network...
by Daniele Rossi | Jun 1, 2015 | cartoon marketing, comics, content marketing
I’ve been drawing newspaper style comics since I was a little kid. I’d create my own characters and send them off on misadventures. In high school, I created Spud, who would later become the protagonist in my Super Spud comic. I drew all my Spud comics in...
by Daniele Rossi | Apr 22, 2015 | podcasting, social media
I was guest expert on the excellent #ContentChat offering my advice on launching a podcast. Podcasting made a revival in recent months so I was honoured to have been asked to share my tips and experience along with participating podcasters. I’ve learned so much!...
by Daniele Rossi | Mar 11, 2015 | blog, comics, news, podcasting, social media
Podcasting seems to have made a resurgence in the mainstream, especially in social marketing circles, in recent months. As both a podcast producer and listener, it’s natural that I’d be happy about this! I’ve been podcasting since 2006 and the amount...
by Daniele Rossi | Jan 27, 2015 | blog, community management, digital strategy, social media
In celebration of Community Manager Appreciation Day (a.k.a. #cmad) on January 26th, one live Google+ hangout after another was broadcast for 24 hours covering a wide variety of topics about community management. I participated in a panel talking about change in...
by Daniele Rossi | Dec 8, 2014 | content marketing, content strategy, creativity, news
I’m a huge fan of Corner Gas who watches his DVDs over and over. I’m not usually a fan of tv shows being turned into movies but couldn’t pass up the chance to watch the Corner Gas movie. Maybe it will turn out right? Thankfully, it did! I can sum up...
