Your fantastically awesome digital/content/social media/etc./somanysubgenres campaign just launched and you can’t wait to see the fruits of your labour and report on its certain successes. So you fire up the ol’ analytics dashboard and…
My friend and professional networking and speaker expert, Dave Delaney, just launched an ebook offering his tips on using the skills he learned from taking improv classes at The Second City to handle situations that life tends to throw at you.
Steve Klinetobe, creative director and founder of The Cartoon Agency, describes comics and cartoons as a marketer’s dream. Steve gave me a chance to pick his brain on what makes our favourite medium and humour so effective.
Budgets are tight these days and some organizations just can’t afford the luxury of having a dedicated person or agency for running the social media accounts and strategy…
There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…
