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Category: content marketing

3 ways how context gauges social media campaign success

There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…

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How to apply SEO and accessibility to infographics and comics

I’m a long time fan of infographics as they can provide a truly engaging way to present data in a visual and easy-to-understand way. I feel the same way about comics as a similar format to convey information with the additional benefit of creating empathy with your audience while educating…

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How to ensure your infographics and comics aren’t cut off in news feeds

That infographic, comic, or other kind of visual you want to post on social networks that you or your team worked on and can’t wait to unleash to the world… may only end up getting parts cut off across social networks. Unfortunately, each social network (and app – they have…

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