Daniele Rossi
 
 
Digital Creative
 
 
 
 

Posts Tagged ‘social media’

Social Media and the Self Help Movement

Sunday, November 8th, 2009

I’ve written an ebook version of my presentation at PodCamp London 2009, Podcasters Across Borders 2009 and PodCamp Montréal 2009 about the benefits of using social media for self help and helping others. I gave it a long name; YOU have the awesome ability to make positive changes to the lives of people all over the world via personal interaction through podcasts (and other social media tools).

The ugly truth about social media

Saturday, August 29th, 2009

I always enjoy reading people’s big picture approach to social media. Always reading how sexy the latest tool is and my new pet peeve phrase, “join the conversation”, gets tiring and will one day make social media eat itself if PR newbies social media “experts” on Twitter don’t be careful. Actually, that probably already started.

Social Media’s Top 10 Dirty Little Secrets, by David Armano, is one such pleasant reading I recently had the pleasure of reading. Numbers 5, 6 and 10 are my favourites and number 9 is the impending end to the honeymoon phase.

P.S. Speaking of which, the end of social media’s honeymoon phase won’t be a bad thing. I think that may be the beginning of the ubiquitous integration of social media for day-to-day life. Like the telephone, the watercooler and the pub. Just not so much and without the big screaming deal.

Stories behind the domain

Thursday, June 4th, 2009

Had a bit of a contest with a friend to see who owns the most domains. Then I had one of my creative brainstorms. I’ll write up my domain registration bio! Yeah, I know, big whoop but the domains people register can provide an interesting look into their history. So here’s mine with available expired domains taken out (you know, in case I ever want to resurrect them provided they’re still available).

superspud.com
This was my first domain. Registered in March 1999. It was, naturally, a way to promote my comics (and website design portfolio). But I was really, really nervous about people stealing my designs and making money from them. I know, silly, but I’ve learned that you get nowhere by hiding.

I wanted to register it April 1st but couldn’t bear the chance of losing it. A Google search brought up many products named “Super Spud” so I jumped on it.

Spud.com was taken so I decided to make Spud into “Yet Another Flying Superhero”.

This site is sort of in limbo at the moment as I find time to recreate it into a really simple and minimal website acting as my online comic book “shelf”. Ok, I just don’t want to let superspud.com go.

spudcomics.com
I registered this some time later “just in case” but didn’t renew.

carovilli.ca
Carovilli is the name of my mother’s home town in Italy. Just 2km away is my father’s town named Castiglione di Carovilli.

I created this site as a portfolio piece back in 1997ish then decided it would be more professional to register a domain sometime at the turn of the century. The site is pretty much static despite my efforts of getting my parents to blog.

An unexpected surprise: we were contacted by someone who turned out to be a cousin on my father’s side whom we didn’t know about! Through him, we learned of a long, forgotten settlement and important history of Carovilli and Castiglione in Oklahoma from the 1800s. Long story short: people travelled to Krebs to work in the mines to send money back home. Some of which went to build the church in Castiglione.

Fast forward to modern times: my father organized a trip to Castiglione with a lot more of the descendants who, following the footsteps of their ancestors, donated money for repairs to the church!
I’ll revisit this site in the winter for a revamp to make it dynamic.

danielerossi.ca

PodCamp Toronto 2007 was the first podcamp I went to. It was there where I learned the value in registering your name as a domain. .com was taken so I snapped up a .ca as it still fit my personal brand. I didn’t have any specific plans with it so I simply redirected it to superspud.com. Then it evolved into something like an online business card listing my various social media profiles then I added a blog and my illustration portfolio.

twitterspud.com
I first heard of Twitter at PodCamp Toronto and inevitably wanted to try it with my comics. TwitterSpud was a site aggregating (manually) Spud’s Twitter account with his ex-girlfriend’s account forming a story you read via the discussion between the two. It became too much work to try and keep the tweets in real-time and updating 2 accounts (along with my own). Oy!

iusedtorecordmyself.com
This was an idea I had for a podcast where people would send in audio from the tapes of themselves they used to make back in the day. I didn’t pursue it because I was concerned about copyrights (people singing pop songs, etc.).

stutteringiscool.com
Hearing the hosts on StutterTalk stutter openly and freely made quite the impact on me resulting in my desire to meet other stutterers in Toronto. That proved very challenging so I thought of a podcast. I had already made the brave attempt to talk about my stuttering on SpudCast and not editing out my stuttering about a month before I discovered StutterTalk so I felt it was something worth building upon.

thelaughingpodcast.com
A podcast I produced consisting simply of people calling in and laughing. I got the idea from listening to a podcast where one of those hosts got into a really long laughing fit. I was having a particularly bad day at the time and suddenly started laughing, too.

Each episode was probably 30 seconds long but after 7 episodes, I quickly found that I just couldn’t devote the time for it. Stutteringiscool.com had grown into something beyond my wildest expectations so I made the decision to concentrate on that instead (and lots of other projects as well).

Meanwhile, same fate fell upon SpudCast. It’ll be using that more as an audio description and director’s commentary version of my comics on superspud.com (really, I should use YouTube but I just don’t have the time nor friends who can shoot and edit video for me).

stutternight.org & stutternight.com
I thought of social nights for stutterers but felt that meetup.com was just too expensive. So I launched my own site using Feedburner for the mailing list. Now that someone in town had started up a meetup.com site for stutterers, there’s no longer a need for this domain.

stutteringappreciationday.org & stutteringappreciationday.com

I got this idea during a chat with Hiten Vyas on my show when he mentioned that he was about to enter his 20th year of stuttering. I chose Friday the 13th based on a blog post Hiten wrote explaining why we stutterers should look at that date as a positive.

Every year, I’ll choose a Friday the 13th and declare it Stuttering Appreciation day. And on that day, I invite stutterers to add a comment describing the positive aspects about stuttering.

ti-ger.org
I was inspired by a tiger analogy for stuttering on episode 19 of Stuttering.Me. At the time, I was having trouble drawing up a tiger character for months and listening to this brought the motivation to try again (plus, I like tigers). Once completed, I crowdsourced for the name on Twitter with my stuttering peeps where the analogy had also become an instant hit.

When I first noticed ‘ti-ger’ used in posts on stuttering.me, I immediately had a brainstorm of promoting this analogy as a mascot for stutterers worldwide.

In the spirit of those annoying blog chain letters, I’m listing 3 people who I’d like to hear/read stories behind their domains. Hopefully they, too, will list a few of their domain stories on their blogs; @marlene, @paul_henman and @ezrabutler. Like the other games, tag others and so on.

When should kids get their own social media account?

Wednesday, April 22nd, 2009

I had a conversation with a friend the other day and asked him if he ever thought about at what age he would allow his current 3-year-old to have his own account on a social media site. Parental supervision included, of course.

I asked the same question on Twitter later on and replies varied between 8 or 9 years old, 13 or 14 and 18. I don’t have children of my own but I do have a very young niece and nephew. So I slightly reworded my own question to myself; at what age could I see them having accounts of their own? Oh lets be honest, at what age (of my niece and nephew) would I be comfortable knowing they have their own accounts?

Would they even care to have an account?

At what age would a youngster begin to become interested in social media and start asking if they could sign up on a site? Would they sign up without asking?

Then I thought, what if social media existed back when I was a kid? I’d certainly be interested in talking to other kids my age from around the world however, I also be completely creeped out by Twitter spammers enough to make me cancel my account.

What do you think? If you have kids, have they ever expressed interest in having their own account on a site?

Twitter popularity contests

Wednesday, April 15th, 2009

Twitter is officially mainstream now that all the celebrities (well, their marketing team I’m sure) are using it and something about Ashton Kutcher challenging CNN on who gets the most followers?

Um… I’m sure there’s loads of engagement for both no matter who wins.

I admit, I am irritated to see the power of Twitter reduced to brochure websites of the 1990s. Maybe engagement isn’t the goal to celebrities and news agencies. After all, they seem to care only about number of fans or eyeballs/circulation/subscriptions.

Mind you, I haven’t checked out Ashton Kutcher’s Twitter stream, nor CNN’s. I should since I’m blogging about it but right now I’m just venting ;)

Social media pet peeve and pet project

Like I said, Twitter is being misunderstood. But that isn’t necessarily a bad thing. Since I can choose who I follow on Twitter, I can block out the fluff I don’t want to see (ex: I’m just not into celebrities). If half the country uses Twitter like they do the Facebook status, then I’ll never really see it.

It’s just that I’ll have to hear about it in mainstream media.

I’ll ponder and blog more about this and the unintended uses of various social media tools (Facebook = sharing photos) in the future. It’s interesting even when the consequences irritate me ;)

In the meantime, what do you think? Twitter as 1990s brochure sites and good thing? Let’s just be thankful we can’t put any dancing hamsters yet.

Social media street cred

Friday, June 13th, 2008

Joseph Thornley recently blogged his opinion on the importance of a PR agency actually creating social media (blogs, podcasts, etc.) before they can advise their clients on what to do.

In other words, street cred. “Social media authorship is the entry fee for social media credibility ”, Joe writes.

I’m glad Joe blogged about this topic because this is something I’ve personally been struggling with. In particular with my podcasts. How valid is my street cred if I don’t have much ROI (for lack of a better term)?

I haven’t been actively promoting my blog and other social media ventures like I know I should. Reason is I have too many of them on my plate in addition to my day job! I need to hire some staff! But I digress.

I’m more of a think tank

As I pondered, I realize that I’m like a scientist doing experiments (ex: TwitterSpud , Plurk , Improv Comics , the ever-evolving SpudCast ). So what if I don’t have high rss subscription rates or I haven’t enticed all my listeners to regularly send in audio comments? This is my dilemma. I talk the talk and walk the walk but it appears I’m in the echo chamber.

Create with the tools first and see how they fit in context

Maybe I’m being too hard on myself. On the other hand, I share the same philosophy as Joe’s PR company:

“And along the way, we’ve played with all the Shiny New Objects. We’ve learned which are simply really neat technology and which have real utility. And we actively participate and generate content in those that we find useful. Twitter, Facebook, Dopplr, del.icio.us and many more.”

Unique ideas for applications will come to you as you first use them yourself. Otherwise, you’re blogging for the sake of blogging, or worse, because someone said so. Or even worse, “making a viral video”.

In Part 2, I’ll illustrate my social media ventures and show you (and you can show me!) where I plan on improving on engagement.

Plurk experiment- join me!

Saturday, June 7th, 2008

Plurk, a Twitter clone, has received a lot of buzz. I like how its website has an illustrative design to it :)

Speaking of which, I’m inviting you to join me in an experiment with the same ideas as my (long finished) TwitterSpud experiment last year. I created Plurk accounts for 2 of my cartoons; Spud and the all-cat group, The Sodium Bicarbonates.

I want YOU to create a Plurk account for a cartoon YOU design and then add Spud and the cats as friends! And they’ll also friend your toons. If enough people participate, it should be fun :)

Yes, you’ll be plurking for a cartoon! It may sound stupid and pointless, but so is Facebook.

What will you write?

Whatever you think your cartoon would say. If he/she/it lives on Mars, for example, comment on its observations of the Phoenix Lander probe :) Be creative. Be wild. Maybe your cartoon is a piece of lint on Barack Obama’s suit. Maybe yours is an anime style cartoon living in Harajuku, Tokyo.

Where can you find the time for this silliness?

Update whenever you can.

What if you can’t draw?

Don’t worry, stick figures are cartoons, too! Think of them as supermodels.

Send a message after you friend someone

Wednesday, May 14th, 2008

Now that Facebook has pretty much become MySpace (no thanks to Super Wall), I keep getting friend requests from people I don’t know. While trying to keep the social in “social media”, I always first reply with a message before accepting or denying.

Hi there! Thanks for the friend request however, I don’t recognize your name. Do I know you?

Or something to that effect. I keep it approachable, friendly and try not to sound standoff-ish. Howevcer, most times, I don’t get a reply.

Same on Twitter

Feel free to follow me if you don’t know me but also also talk to me. Keep the social in social media. I’m also guilty of following strangers (that makes me sound like a creepy stalker) but good things happen when strangers reply to each other’s tweets. Their respective tweets suddenly become something you don’t mind reading.

I’m wondering as social media becomes more common place, it becomes less social. Maybe we’re still in the honeymoon phase. What do you think? Perhaps we’re just getting used to the idea of less privacy?

Breaking the right social media rules

Monday, May 12th, 2008

On a recent episode of his excellent Media Driving podcast, Jay Moonah talked about something that I’ve been pondering about for a while; how come nothing bad happens to Apple because they don’t blog, podcast, etc.? Jay also asks the question about Seth Godin blogging with comments turned off.

My very simple take on the Apple question: Apple’s already got a large base of rabidly engaged (read: satisfied) customers blogging, podcasting, twittering, social mediaing for them. Unless, of course, Apple’s the one feeding all the rumours (so maybe they are engaged in social media after all).

My take on Seth Godin’s no comments policy is he’s doing what he wants to do (my uneducated guess, anyway). Good things always happen when people do that.

It’s about tools

I also agree with Jay when he ponders if it has anything to do with Seth’s content being fantastic and useful. I experience the same thing reading Chris Brogan ’s blog. While Chris encourages commenting, he always gives his readers something to take home and build upon.

Now that I’ve mentioned it, maybe that’s Apple’s key ingredient. They provide something useful (tools) for people (their customers) to use as they wish (create).

This reminds me of (back when it was called) Macromedia’s slogan when Flash MX-something-or-other-or-8 was released; “We can’t wait to see what you do with it”.

Using another case study, I’m now pondering if that’s the key ingredient behind Dell’s social media success ; taking in customer comments on what they wish Dell would and wouldn’t do.

So it sounds like it’s simply got to do with religiously keeping your brand message clear, having your product(s) or service(s) exceeding your customers’/readers’ expectations and being useful .

Corporate social media is definitely not one-formula-fits-all.

If you’re fearless, go ahead and do differently despite what the masses are saying (ex: not blogging will make the sky fall on your head). While I believe 50 million Elvis fans can’t be wrong , going against the grain is how innovation and heroes are born. When done properly of course.

I’m far from answering my question (I like these tangents!). What’s your opinion on breaking (the right) social media rules?

Live blogging and twittering

Sunday, December 30th, 2007

Live blogging and live twittering, in my humblest opinion, are unnecessary. I can see why the idea is appealing. After all, you’re providing the first scoop as the event happens.

Here are a few reasons why I’m not too keen on the idea.

As a member of audience, my attention is diverted away from the speaker to everyone else’s laptop screens as they twitter or blog. Especially when you can’t help noticing a quite a few people are checking emails, working on a business card design, reading the news, etc. Clackity, clack, clack, clack, clackity, click, clack, click, spacebar, click, clack, tap, tap, tap all around you. It’s like hearing a cellphone conversation going on.

How can you pay attention to the presentation if you’re focusing on typing away? It’s also disrespectful to the presenter. “Am I that boring? Is my fly undone?”

Not that I’m telling you what to do (well, ok, I’m beseeching you), however, if you feel the need to live blog and twitter, I think it’s best to do so at the back of the room.

Live blogging and twittering gives you no time to reflect on the information presented. Good writing needs time to germinate. Not that I’m old skool, but I prefer writing in a notebook throughout the day and then blogging at night after the party’s over when I can provide my own thoughts on what I’ve learned. I don’t think you can really get that from quick bursts of sound bites put together from someone who didn’t pay full attention.

Live twittering becomes spam. Or at least bacn. A pet peeve I have is logging into Twitter to see full pages of tweets by the same 2 people giving me moment-by-moment updates on a conference they are at that I couldn’t care less about. The tweets make no sense. “Everyone hates the coffee”… “@someguy said something profound” so I go to his page hoping for a new person to follow who I could learn from but see a bunch of tweets about pizza… “technical troubles”… “someone offered their microphone”

Riveting.

I won’t remove the person from my following list because it’s too much hassle and I usually enjoy their tweets. It’s gotta be hard to make a proper judgment call on what’s worthy of a tweet when your full attention isn’t on the presentation.

The brain just isn’t capable of multitasking. It wasn’t made for it.

What are your thoughts on live blogging and twittering? Or for that matter, the clickity, clack, clack, spacebar, clack of notetaking on laptops (I am suddenly crotchety).

Do you like live blogging and twittering? I hope I haven’t offended anyone—it’s just that when I go to a presentation for the purpose of learning, I end up with all these distractions for the sake of using technology because they can. I don’t hate you, I just need to learn. I CRAVE EDUCATION!

Anywhoo, tell me your thoughts.