by Daniele Rossi | Jul 8, 2015 | blog, cartoon marketing, content marketing, content strategy, digital strategy, social media
Budgets are tight these days and some organizations just can’t afford the luxury of having a dedicated person or agency for running the social media accounts and strategy…
by Daniele Rossi | Jun 28, 2015 | cartoon marketing, content marketing, content strategy, digital strategy, social media
There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…
by Daniele Rossi | Apr 22, 2015 | podcasting, social media
I was guest expert on the excellent #ContentChat offering my advice on launching a podcast. Podcasting made a revival in recent months so I was honoured to have been asked to share my tips and experience along with participating podcasters. I’ve learned so much!...
by Daniele Rossi | Jan 20, 2013 | content strategy
I’ve been noticing a lot of errors in semantics across blogs and even articles by major media outlets lately. And emails, too. Sentences that make no sense at all because one word was mistyped or auto-corrected without the author realizing. That word will be...
by Daniele Rossi | May 27, 2011 | social media
Four years after my first attendance, I was finally able to get to Mesh, Canada’s two-day web conference. And I had a great time. I met some great new people, caught up with old friends and learned many, many new things. The keynotes were awesome and really...
by Daniele Rossi | Apr 12, 2011 | social media
Social media provides excellent benefits in everything. Period. On the latest episode of my podcast, Stuttering is Cool, I interview four speech therapists who incorporate social media tools in their practice. My summary follows. I first speak with fellow Canadian,...
by Daniele Rossi | Dec 8, 2010 | social media
I attended Third Tuesday’s event on December 7th all about RIM’s social media adventures. As usual for Third Tuesday, the presentation didn’t disappoint! RIM’s presentation was yet another lesson in – surprise, surprise – actually...
by Daniele Rossi | Nov 8, 2009 | news
I’ve written an ebook version of my presentation at PodCamp London 2009, Podcasters Across Borders 2009 and PodCamp Montréal 2009 (update: and PodCamp Toronto 2011) about the benefits of using social media for self help and helping others. I gave it a long name;...
by Daniele Rossi | Aug 29, 2009 | blog, social media
I always enjoy reading people’s big picture approach to social media. Always reading how sexy the latest tool is and my new pet peeve phrase, “join the conversation”, gets tiring and will one day make social media eat itself if PR newbies social...
by Daniele Rossi | Jun 4, 2009 | blog, social media
Had a bit of a contest with a friend to see who owns the most domains. Then I had one of my creative brainstorms. I’ll write up my domain registration bio! Yeah, I know, big whoop but the domains people register can provide an interesting look into their history. So...
