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Category: content strategy

My mission to create accessible web comics

A not-so quick update on what I’ve been up to since my last blog post. Long story short: I’ve become very passionate in and an advocate for digital accessibility! Particularly inclusive design. It all started with my tenure at Holland Bloorview Kids Rehabilitation Hospital where I helped rebuild their suite…

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3 ways how context gauges social media campaign success

There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…

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How to apply SEO and accessibility to infographics and comics

I’m a long time fan of infographics as they can provide a truly engaging way to present data in a visual and easy-to-understand way. I feel the same way about comics as a similar format to convey information with the additional benefit of creating empathy with your audience while educating…

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