by Daniele Rossi | Sep 14, 2015 | blog, content marketing, social media
Your fantastically awesome digital/content/social media/etc./somanysubgenres campaign just launched and you can’t wait to see the fruits of your labour and report on its certain successes. So you fire up the ol’ analytics dashboard and…
by Daniele Rossi | Aug 26, 2015 | blog, cartoon marketing, comics, illustration
As a truly immersive medium, comics are a great way to engage and touch lives. I’ve recently came across a beautiful digital comic called Cancer Owl created by Matthew Mewhorter who is currently undergoing cancer treatments. Matthew turned to drawing comics about his treatments as a way to cope and share with others who are also going through…
by Daniele Rossi | Aug 24, 2015 | blog, cartoon marketing, comics, content marketing, content strategy, illustration
Steve Klinetobe, creative director and founder of The Cartoon Agency, describes comics and cartoons as a marketer’s dream. Steve gave me a chance to pick his brain on what makes our favourite medium and humour so effective.
by Daniele Rossi | Jul 8, 2015 | blog, cartoon marketing, content marketing, content strategy, digital strategy, social media
Budgets are tight these days and some organizations just can’t afford the luxury of having a dedicated person or agency for running the social media accounts and strategy…
by Daniele Rossi | Jun 12, 2015 | blog, digital strategy, social media
I’ve dabbled with Periscope and Meerkat with my own personal live streams (such as offering a sneak peek at the progress of my next comic book). Last night was my first time using mobile broadcasting for an event. I had the pleasure of live streaming the...
by Daniele Rossi | Mar 11, 2015 | blog, comics, news, podcasting, social media
Podcasting seems to have made a resurgence in the mainstream, especially in social marketing circles, in recent months. As both a podcast producer and listener, it’s natural that I’d be happy about this! I’ve been podcasting since 2006 and the amount...