Your fantastically awesome digital/content/social media/etc./somanysubgenres campaign just launched and you can’t wait to see the fruits of your labour and report on its certain successes. So you fire up the ol’ analytics dashboard and…
Budgets are tight these days and some organizations just can’t afford the luxury of having a dedicated person or agency for running the social media accounts and strategy…
There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…