Breaking the right social media rules

On a recent episode of his excellent Media Driving podcast, Jay Moonah talked about something that I’ve been pondering about for a while; how come nothing bad happens to Apple because they don’t blog, podcast, etc.? Jay also asks the question about Seth Godin blogging...

Live blogging and twittering

Live blogging and live twittering, in my humblest opinion, are unnecessary. I can see why the idea is appealing. After all, you’re providing the first scoop as the event happens. Here are a few reasons why I’m not too keen on the idea. As a member of audience, my...