I just heard about Pottermore, a new website coming soon by J.K. Rowling which I can pretty much see as becoming a great case study in bringing reading to the digital world. That is, aside from just offering an ebook riddled with DRM.

I was a Harry Potter fanatic back in the day. Not so much a fan of the movies, but the amount of imagination in the books… how could I resist? So my interest was really perked up when I heard about Pottermore. Even the branding – note the use of the title’s font different from the movies and books. This is clearly showing that this site is after the books (and movie). It is not the same as the books (and movie). It is an entity on its own.

The author herself explains what to expect from the new website, opening in October:

I can’t wait to see what comes out of this experience and the lessons and ideas to be learned!