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The ugly truth about social media

I always enjoy reading people’s big picture approach to social media. Always reading how sexy the latest tool is and my new pet peeve phrase, “join the conversation”, gets tiring and will one day make social media eat itself if PR newbies social media “experts” on Twitter don’t be careful. Actually, that probably already started.

Social Media’s Top 10 Dirty Little Secrets, by David Armano, is one such pleasant reading I recently had the pleasure of reading. Numbers 5, 6 and 10 are my favourites and number 9 is the impending end to the honeymoon phase.

P.S. Speaking of which, the end of social media’s honeymoon phase won’t be a bad thing. I think that may be the beginning of the ubiquitous integration of social media for day-to-day life. Like the telephone, the watercooler and the pub. Just not so much and without the big screaming deal.

One Comment

  1. Shane Shennan
    Shane Shennan August, 2009

    I like how you said, ‘without the big screaming deal.” :) However, I will be sad when social media is as normal as the telephone, water cooler or the pub. I like the big deal. I guess I am worried that I will not push myself to do my best, once social media is commonplace. The novelty of the social media space inspires me. I’ll just have to find ways to stay intentional and inspired in the future.

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