It has a been a while since I’ve blogged. That’s because I’ve recently started a new job! I’m in charge of all things web and social media at a children’s rehabilitation hospital in Toronto (see my LinkedIn profile for details).
Risk management is vital in content marketing. Take yesterday’s example (and blundering) of Instagram announcing changes to their usage policy. The gist of it was “we can sell your photos to anyone without paying you”.
Big bru ha ha ensued all over the place and surprise, surprise, this morning it’s all “Oopsie! We unintentionally misworded our new terms. We didn’t mean what we wrote. Heh heh. It’s all good!” (was this all just a publicity stunt?).
Anyhoo, my unbelief aside, always remember that when working with third parities (read: social networks) who offer their services for free (read: social networks):
1. Your company’s data (your personal data, too) is their product for making money
2. Third parties can disappear along with your data
And this is just one of the many, many, many variations of risk of which you must keep on top when working with content.
I usually stop reading when they say, “We can change the terms any time we like, and it’s up to you to re-read the entire thing every day to see what, if anything, changed.” At least they’re honest about it.