Daniele Rossi
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How to apply SEO and accessibility to infographics and comics

How to apply SEO and accessibility to infographics and comics

by Daniele Rossi | Jun 15, 2015 | cartoon marketing, comics, content marketing, content strategy, news

I’m a long time fan of infographics as they can provide a truly engaging way to present data in a visual and easy-to-understand way. I feel the same way about comics as a similar format to convey information with the additional benefit of creating empathy with...
How to ensure your infographics and comics aren’t cut off in news feeds

How to ensure your infographics and comics aren’t cut off in news feeds

by Daniele Rossi | Jun 4, 2015 | cartoon marketing, comics, content marketing

That infographic, comic, or other kind of visual you want to post on social networks that you or your team worked on and can’t wait to unleash to the world… may only end up getting parts cut off across social networks. Unfortunately, each social network...
How to use comics to engage your audience

How to use comics to engage your audience

by Daniele Rossi | Jun 1, 2015 | cartoon marketing, comics, content marketing

I’ve been drawing newspaper style comics since I was a little kid. I’d create my own characters and send them off on misadventures. In high school, I created Spud, who would later become the protagonist in my Super Spud comic. I drew all my Spud comics in...

Content lessons from the Corner Gas Movie

by Daniele Rossi | Dec 8, 2014 | content marketing, content strategy, creativity, news

I’m a huge fan of Corner Gas who watches his DVDs over and over. I’m not usually a fan of tv shows being turned into movies but couldn’t pass up the chance to watch the Corner Gas movie. Maybe it will turn out right? Thankfully, it did! I can sum up...

NASA’s cool ABC’s of Orion

by Daniele Rossi | Nov 30, 2014 | content marketing, content strategy, news

Photo credit: NASA How do you engage an audience on the many complexities of designing a spacecraft to send people to outer space? With infographics, of course! And not those wordy ones. The pictogram kind. Coinciding with upcoming test flight of the Orion spacecraft...

Design for the user. The user isn’t you.

by Daniele Rossi | Nov 3, 2014 | analytics, blog, content marketing, content strategy, social media, user experience

It is too easy to assume that whatever it is we’re about to post is earth-shattering fantastic, but that doesn’t mean our audience will think so, too. They are interacting with our websites, Facebook pages, Twitter feeds, YouTube channels, or whathaveyou, to solve a...
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A cartoon illustration of someone opening his front door and discovering an angry crowd of people with torches and pitch forks. An inscription reads, "Design like the end user has your home address".

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