Visual storytelling for UX, marketing, and communication

Visual storytelling for UX, marketing, and communication

I create comics that use UX design principles such as empathy, clarity, and storytelling, to explain complex ideas and real-life experiences.

These comics help audiences understand and remember key messages, whether for marketing, internal communication, brand storytelling, awareness, even technical information. Comics are a versatile medium!

A cartoon tiger sleeping in the panels of an empty comic strip while a nearby fox is about to blow into a tuba.
I create comics that use UX design principles such as empathy, clarity, and storytelling, to explain complex ideas and real-life experiences.

These comics help audiences understand and remember key messages, whether for marketing, internal communication, brand storytelling, awareness, even technical information. Comics are a versatile medium!

Malaria prevention with Abu and Momo

The comic strip in discussion in English

I collaborated with a Peace Corps volunteer to create an engaging educational comic about malaria prevention for kids and grownups in Guinea. Using UX principles, I focused on cultural relevance and emotional connection combining animal characters and humour in a one-page format for quick reading and low-cost distribution. The story follows a soccer-loving elephant and his monkey friend to make the message more engaging and memorable. I also worked with local input to adapt the dialogue into French and make sure everything was clear, accurate, and culturally on point. 

Read about the creation of this comic at Soccer, mosquito nets, and malaria: the story behind Abu and Momo.

Responsibilities
Cultural research, story co-development, script collaboration, character design, translation preparation, comic art design.

Project duration
1 month

Impact

  • The comic was received very well from the programming and training team.
  • “This is FANTASTIC Boris!!!” – the director’s reaction upon reading the comic for the first time (who’s Boris?).

Malaria prevention with Abu and Momo

The comic strip in discussion in English
I collaborated with a Peace Corps volunteer to create an engaging educational comic about malaria prevention for kids and grownups in Guinea. Using UX principles, I focused on cultural relevance and emotional connection combining animal characters and humour in a one-page format for quick reading and low-cost distribution. The story follows a soccer-loving elephant and his monkey friend to make the message more engaging and memorable. I also worked with local input to adapt the dialogue into French and make sure everything was clear, accurate, and culturally on point.

Read about the creation of this comic at Soccer, mosquito nets, and malaria: the story behind Abu and Momo.

Responsibilities
Cultural research, story co-development, script collaboration, character design, translation preparation, comic art design.

Project duration
1 month

Impact

  • The comic was received very well from the programming and training team.
  • “This is FANTASTIC Boris!!!” – the director’s reaction upon reading the comic for the first time (who’s Boris?).

“A Child Starts To Stutter” PowerPoint slide

I collaborated with Dr. Joseph Donaher to create a short comic strip for a PowerPoint slide in his presentation to a large group of speech-language pathologists who don’t specialize in stuttering. He wanted to replace a dense, text-heavy slide with something more engaging and easier to follow. I worked closely with him to condense key information about how stuttering begins in children, translating it into a clear, approachable visual story. I used a friendly, expressive cartoon style to keep things light and accessible while still conveying clinical accuracy.

Responsibilities
Character design, scripting, retrofitting slide copy

Project duration
1 month

Impact

  • “Even better than I had imagined” – Dr. Donaher
  • “It works great at setting the tone and it summarizes many themes of my presentation at the start” – Dr. Donaher
  • Presented at the Cleveland Clinic among other events.

“A Child Starts To Stutter” PowerPoint slide

I collaborated with Dr. Joseph Donaher to create a short comic strip for a PowerPoint slide in his presentation to a large group of speech-language pathologists who don’t specialize in stuttering. He wanted to replace a dense, text-heavy slide with something more engaging and easier to follow. I worked closely with him to condense key information about how stuttering begins in children, translating it into a clear, approachable visual story. I used a friendly, expressive cartoon style to keep things light and accessible while still conveying clinical accuracy.

Responsibilities
Character design, scripting, retrofitting slide copy

Project duration
1 month

Impact

  • “Even better than I had imagined” – Dr. Donaher
  • “It works great at setting the tone and it summarizes many themes of my presentation at the start” – Dr. Donaher
  • Presented at the Cleveland Clinic among other events.

Concept: Teaching cybersecurity to children

The comic strip in discussion in English

A concept comic strip series designed to teach kids about basic cybersecurity using silly scenarios and fun cartoon characters. I wanted to make an important topic more engaging and memorable, so I leaned into humour, playful storytelling, and expressive visuals tailored to keep kids’ attention while reinforcing key lessons in a lighthearted, accessible way.

Responsibilities
Story development, character design

Project duration
2 weeks

Concept: Teaching cybersecurity to children

The comic strip in discussion in English

A concept comic strip series designed to teach kids about basic cybersecurity using silly scenarios and fun cartoon characters. I wanted to make an important topic more engaging and memorable, so I leaned into humour, playful storytelling, and expressive visuals tailored to keep kids’ attention while reinforcing key lessons in a lighthearted, accessible way.

Responsibilities
Story development, character design

Project duration
2 weeks

Concept: Encouraging vaccine confidence in kids through storytelling

A concept comic strip using cartoon characters to help children understand the benefits of getting the COVID-19 vaccine. I wanted kids to relate directly to the characters’ experience – specifically the frustration of not being able to see their friends because of the virus. Through expressive cartooning and a simple, heartfelt storyline, I aimed to make the health message more personal, reassuring, and easy for young readers to connect with.

Responsibilities
Story development, character design

Project duration
2 weeks

Concept: Encouraging vaccine confidence in kids through storytelling

A concept comic strip using cartoon characters to help children understand the benefits of getting the COVID-19 vaccine. I wanted kids to relate directly to the characters’ experience – specifically the frustration of not being able to see their friends because of the virus. Through expressive cartooning and a simple, heartfelt storyline, I aimed to make the health message more personal, reassuring, and easy for young readers to connect with.

Responsibilities
Story development, character design

Project duration
2 weeks

Choose your own adventure comic

A choose-your-own adventure comic strip entitled, “Choose your own Franky Banky adventure!”. A female fox cartoon tending to her gelato stand asks a male customer named Franky Banky, “may I take your order?”. Franky Banky wants to say vanilla but he stutters his order. He is thinking to himself, “aw man”. There are three next step scenarios he can take. The first is he says, “uh, lobster” to which the girl at the counter says “Here you go!” as she hands him a lobster ice cream cone. In the next panel, Franky Banky is walking away eating the ice cream but is disgusted. “Lobster” he sighs to himself, “bleah”. In the second scenario, he stutters his order, “va-va-vanilla”. The girl says, “here you go!” As she hands him a vanilla ice cream cone. In the next panel, Franky Banky walks away feeling embarrassed. “Why did I have to stutter? Why? Why?” He asks himself. In the third scenario, Franky Banky stutters his order, “va-va-va” but is interrupted by the girl who asks “Would you like cherry? Lemon? Pickle? Poutine? Lobster?”. Franky Banky explains in the next chapter, “no, I stuh stuh stutter. Vanilla, please”. The girl says, “Here you go!” as she hands him a vanilla ice cream cone. In the next panel, Franky Banky is happily eating his ice cream and saying “Yum! Yum! This is the best vanilla ice cream ever!”

Another slightly interactive stuttering awareness poster in the form of a “Choose Your Own Adventure” comic strip, created as part of my Franky Banky side hustle. This poster encourages kids and adults who stutter to take charge and show that stuttering doesn’t have to control their lives. Through humour, choice-based storytelling, and engaging visuals, it offers a positive, empowering message in a fun and relatable way.

Responsibilities
Ideation, Story development, character design

Project duration
2 weeks

Impact

  • Translated into French, Italian, Spanish, and German.
  • 2000+ views on Instagram reaching 1600+ accounts earning 57 likes, 17 shares, 6 saves.

Choose your own adventure comic

A choose-your-own adventure comic strip entitled, “Choose your own Franky Banky adventure!”. A female fox cartoon tending to her gelato stand asks a male customer named Franky Banky, “may I take your order?”. Franky Banky wants to say vanilla but he stutters his order. He is thinking to himself, “aw man”. There are three next step scenarios he can take. The first is he says, “uh, lobster” to which the girl at the counter says “Here you go!” as she hands him a lobster ice cream cone. In the next panel, Franky Banky is walking away eating the ice cream but is disgusted. “Lobster” he sighs to himself, “bleah”. In the second scenario, he stutters his order, “va-va-vanilla”. The girl says, “here you go!” As she hands him a vanilla ice cream cone. In the next panel, Franky Banky walks away feeling embarrassed. “Why did I have to stutter? Why? Why?” He asks himself. In the third scenario, Franky Banky stutters his order, “va-va-va” but is interrupted by the girl who asks “Would you like cherry? Lemon? Pickle? Poutine? Lobster?”. Franky Banky explains in the next chapter, “no, I stuh stuh stutter. Vanilla, please”. The girl says, “Here you go!” as she hands him a vanilla ice cream cone. In the next panel, Franky Banky is happily eating his ice cream and saying “Yum! Yum! This is the best vanilla ice cream ever!”
Another slightly interactive stuttering awareness poster in the form of a “Choose Your Own Adventure” comic strip, created as part of my Franky Banky side hustle. This poster encourages kids and adults who stutter to take charge and show that stuttering doesn’t have to control their lives. Through humour, choice-based storytelling, and engaging visuals, it offers a positive, empowering message in a fun and relatable way.

Responsibilities
Ideation, Story development, character design

Project duration
2 weeks

Impact

  • Translated into French, Italian, Spanish, and German.
  • 2000+ views on Instagram reaching 1600+ accounts earning 57 likes, 17 shares, 6 saves.

Comic strip awareness poster

A comic strip in 7 panels that is more like an infographic. Entitled, How not to talk to people who stutter, the comic begins with a female fox asking a male fox, Hi, what is your name?. The male fox, named Franky Banky, begins to reply but it stuttering. The following six scenarios take place. Scenario A, the girl asks, did you forget your name? Next to this panel is Franky Banky saying to the reader, you wouldn’t believe how many times we are asked this. Scenario B, the girl tells Franky Banky too breathe. Next to this panel is Franky Banky saying to the reader, breathing is automatic. Not something anybody needs to think about doing. Scenario C, the girl tries to guess by asking Francis? Fred? Fizz? Next to this panel is Franky Banky saying to the reader, we know you mean well, however, we just need a little extra time to say what we need to say. Scenario D, the girl says, think about what you want to say. Next to this panel is Franky Banky saying to the reader, we already know what we want to say. Including our name. Re-read item A. Scenario E, the girl says, Name. Your name. Or maybe you’re nervous because of my pretty face? Next to this panel is Franky Banky saying to the reader, stuttering is not caused by low intelligence or low self-esteem. Scenario F, the girl gives Franky Banky a funny look. Next to this panel is Franky Banky saying to the reader, we are not weird. Stuttering is neurological. Near the bottom of the comic is a summary saying Long story short, keep natural eye contact and give us the time we need to say what we want to say. Followed by the it’s how we talk hashtag and the franky banky dot com website address.

An engaging stuttering awareness poster that blends comic strip storytelling with a bit of interactivity to educate and spread stuttering awareness. Designed as part of my Franky Banky side hustle, this poster has become a popular fixture in speech therapy clinics across North America helping kids (and adults!) better understand stuttering in a friendly, approachable way.

Responsibilities
Ideation, Story development, character design

Project duration
2 weeks

Impact

  • Translated into French, Italian, Spanish, and German.
  • 4000+ views on Instagram reaching 2780+ accounts earning 172 likes, 73 shares.

Comic strip awareness poster

A comic strip in 7 panels that is more like an infographic. Entitled, How not to talk to people who stutter, the comic begins with a female fox asking a male fox, Hi, what is your name?. The male fox, named Franky Banky, begins to reply but it stuttering. The following six scenarios take place. Scenario A, the girl asks, did you forget your name? Next to this panel is Franky Banky saying to the reader, you wouldn’t believe how many times we are asked this. Scenario B, the girl tells Franky Banky too breathe. Next to this panel is Franky Banky saying to the reader, breathing is automatic. Not something anybody needs to think about doing. Scenario C, the girl tries to guess by asking Francis? Fred? Fizz? Next to this panel is Franky Banky saying to the reader, we know you mean well, however, we just need a little extra time to say what we need to say. Scenario D, the girl says, think about what you want to say. Next to this panel is Franky Banky saying to the reader, we already know what we want to say. Including our name. Re-read item A. Scenario E, the girl says, Name. Your name. Or maybe you’re nervous because of my pretty face? Next to this panel is Franky Banky saying to the reader, stuttering is not caused by low intelligence or low self-esteem. Scenario F, the girl gives Franky Banky a funny look. Next to this panel is Franky Banky saying to the reader, we are not weird. Stuttering is neurological. Near the bottom of the comic is a summary saying Long story short, keep natural eye contact and give us the time we need to say what we want to say. Followed by the it’s how we talk hashtag and the franky banky dot com website address.

An engaging stuttering awareness poster that blends comic strip storytelling with a bit of interactivity to educate and spread stuttering awareness. Designed as part of my Franky Banky side hustle, this poster has become a popular fixture in speech therapy clinics across North America helping kids (and adults!) better understand stuttering in a friendly, approachable way.

Responsibilities
Ideation, Story development, character design

Project duration
2 weeks

Impact

  • Translated into French, Italian, Spanish, and German.
  • 4000+ views on Instagram reaching 2780+ accounts earning 172 likes, 73 shares.

Fighting dark patterns in UX design with humour

An alien finds himself standing in a hallway of many doors with the words “click here” written on them.

A comic strip I created to illustrate the frustration users feel when websites use dark and inaccessible patterns. I used humour to “share the pain” with my audience.

I also offer this comic strip in descriptive audio!

Read or listen to the comic

Fighting dark patterns in UX design with humour

An alien finds himself standing in a hallway of many doors with the words “click here” written on them.

A comic strip I created to illustrate the frustration users feel when websites use dark and inaccessible patterns. I used humour to “share the pain” with my audience.

I also offer this comic strip in descriptive audio!

Read or listen to the comic

Digital marketing campaigns

An i phone showing an instagram post that you can swipe revealing all 9 screens.

Humour-driven interactive strategy for awareness campaign

An i phone displaying an instagram post of a graphic novel.

Suspenseful storytelling for book launch campaign

Innovative spin on whiteboard animations for engaging education

Digital marketing campaigns

An i phone showing an instagram post that you can swipe revealing all 9 screens.

Humour-driven interactive strategy for awareness campaign

An i phone displaying an instagram post of a graphic novel.

Suspenseful storytelling for book launch campaign

Innovative spin on whiteboard animations for engaging education