Hi, my name is Daniele Rossi
I am a digital marketer who creates meaningful digital experiences matching the needs of the audience.
I am also a cartoonist.
One of the things I love is not only user experience and inclusive design, but being in the position to contribute to the strategy.
Fun fact: How to pronounce my name – the last part is pronounced the same as “ele” in elephant and telephone. Or you can call me Dan.
I developed the social strategy for a children’s hospital driven by social listening and analytics across digital channels. I also managed the web migration of 4 websites and implemented a CMS.
It was dawn of social media and I was the resident expert on my team. Highlights include developing internal social media guidelines and launching Canada’s first senior executive internal blog.
Generating book sales through content marketing campaigns that earned me a high organic reach across social networks thanks to being social with my audience both online and offline.
My comic strip strategy using engaging content to entice social sharing. Reaching an average of 3000 people on Facebook and the achieving the same number of notes on Tumblr, I used audience learnings to drive future campaigns.
Details of my projects from using Twitter as a storytelling medium to creating a comic book experience for my audience, I’m “that guy” who tries every new tool to uncover new ways to engage an audience through content.
A not-so quick update on what I’ve been up to since my last blog post. Long story short: I’ve become very passionate in and an advocate for digital accessibility! Particularly inclusive design. It all started with my tenure at Holland Bloorview Kids Rehabilitation...read more
An article I wrote for LinkedIn Publisher about the importance of keeping the user’s needs in focus.
An article I wrote for LinkedIn Publisher sharing my experiences with determining the best times for posting on social networks
I was interviewed by Matt Galloway about my book, Stuttering is Cool: A Guide to Stuttering in a Fast-Talking World.
I was interviewed by Laura di Battista about social media’s impact on support groups and self-help.