Hi, my name is Daniele Rossi

I use digital tools to generate and express ideas in approachable ways. I am also a cartoonist.

I take a holistic approach encompassing best practices in design, user experience, information architecture, branding, community management, outreach, and cartoon marketing.

Holland Bloorview Kids Rehabilitation Hospital logo

Developing a hospital's web and social media strategy

I developed the social strategy for a children’s hospital driven by social listening and analytics across digital channels. I also managed the web migration of 4 websites and implemented a CMS.
RBC logo

Resident social media expert at RBC

It was dawn of social media and I was the resident expert on my team. Highlights include developing internal social media guidelines and launching Canada’s first senior executive internal blog.
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Cause marketing campaign earning an organic reach of 17,000 on Facebook

Generating book sales through content marketing campaigns that earned me a high organic reach across social networks thanks to being social with my audience both online and offline.
Image of a mobile app's interface

Applying growth hacking strategies for a new app

I helped the non-profit organization I co-founded to successfully launch an app with limited resources.

Image of a single panel comic strip

Comics for awareness

My comic strip strategy using engaging content to entice social sharing. Reaching an average of 3000 people on Facebook and the achieving the same number of notes on Tumblr, I used audience learnings to drive future campaigns.

Using emerging technology as a storytelling medium

Details of my projects from using Twitter as a storytelling medium to creating a comic book experience for my audience, I’m “that guy” who tries every new tool to uncover new ways to engage an audience through content.

LinkedIn endorsements

Dan was on my team at RBC and I often turned to him for creative approaches to our projects and initiatives. He never ceased to impress his co-workers and me with his ability to bring something fresh and new to the table.

– Karen Schwartz, ABC

Dan played an important role on our team during our website upgrade and launch to ensure that our deliverables were met and that the website met all of our strategic requirements. His technical expertise enhanced our team skill set and he was instrumental in ensuring that this project was a success. I also had the pleasure of working with Dan on our digital strategy and collaboration of our social media content strategy. His advice and collaborative approach certainly helped us engage on all of our digital channels…

– Kathy Foisey, Digital Communications Specialist, Holland Bloorview Kids Rehabilitation Hospital

He is a great leader… He was always there to help whenever I had questions, always made sure the team was on track with our deadlines and various activities, and used positive reinforcement to keep us encouraged. In short, I would recommend him to lead a group toward success, hands down, any time.

– Adam Weitner, Senior Account Manager, Digital @EdelmanTO

Daniele is a go-getter. Have an idea that sounds crazy? Daniele will brainstorm it, design it, and create it… Strategy-wise, Daniele is aware of the most current digital channels and has good ideas about how to tap into them.

– David Resnick, Stutter Social co-founder

Dan presented enthusiastic, creative and practical approaches whenever we worked together. That’s sometimes a tall order in the heavily-regulated, compliance-concerned financial services sector. While capable of presenting wild & wacky approaches, Dan also readily provided the potently practical solution — a rare combination. In between meeting deadlines and tall orders, Dan served up lots of laughs.

– Annette Martell, ABC, MC, IABC Fellow

During an incredibly busy year of preparation for the Olympic and Paralympic Games, including Torch Relay(s), Dan proved a lifesaver on many occasions. Implementing quick solutions to complex challenges, Dan did so without complaint – his enthusiasm and talent for his craft quite apparent. Be it offering of insights for a more efficient approach to a current system, or simply jumping in to help when a team mate is in a jam, Dan proved a huge asset to the [RBC] Brand & Communications team.

– Stuart Craig



Design for the user. The user isn’t you.

An article I wrote for LinkedIn Publisher about the importance of keeping the user’s needs in focus.

Finding the best times to post on social networks

An article I wrote for LinkedIn Publisher sharing my experiences with determining the best times for posting on social networks

How to remain calm in a sea of chaos at the workplace

A guest blog post I wrote for hitenvyas.com offering tips for remaining calm during crisis periods in the workplace.

Media appearances

Photo of Daniele Rossi with Matt Galloway, host of CBC Metro Morning

CBC Metro Morning

I was interviewed by Matt Galloway about my book, Stuttering is Cool: A Guide to Stuttering in a Fast-Talking World.

Feature article about Daniele Rossi in The Globe and Mail

The Globe and Mail

I was featured in a story about Stutter Social, the online community I co-founded.

Photo of Daniele Rossi with Laura di Battista, host of CBC Here and Now

CBC Here And Now

I was interviewed by Laura di Battista about social media’s impact on support groups and self-help.

Winnipeg Free Press

Featured in The Winnipeg Free Press about The King’s Speech effect on stuttering awareness.

Daniele Rossi on CBC The National

CBC The National

I was featured in a story about my podcast, Stuttering is Cool, and the opening of The King’s Speech.

CBC Sounds Like Canada

I was interviewed about my podcast, Stuttering is Cool (link to mp3).


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