Henry’s Shopping cart optimisation
Henry’s Shopping cart optimisation
Project overview
Henry’s shopping cart was in need of new features to improve customer convenience and satisfaction. I created seven mockups of new features, however, since they haven’t been launched yet, the details are confidential for now. I’ll reveal them as they become available.
My role
UX design
Responsibilities
UX design, high-fidelity mockups
Project duration
Across 3 months
Project overview
Henry’s shopping cart was in need of new features to improve customer convenience and satisfaction. I created seven mockups of new features, however, since they haven’t been launched yet, the details are confidential for now. I’ll reveal them as they become available.
My role
UX design
Responsibilities
UX design, high-fidelity mockups
Project duration
Across 3 months
Problem
Henry’s shopping cart was missing features that could improve customer convenience and satisfaction.
Goal
Design high-fidelity mockups for each of the new features, carefully detailing each of their functionality as a guide for developers to implement.
High-fidelity mockups
I created high-fidelity mockups for all screen sizes with details about new shopping cart features and presented them to my team for feedback and made adjustments based on our discussion.
I then handed the mockups off to developers for implementation.
The details of these features haven’t been launched yet, so they are confidential for now. I’ll reveal them as they become available.
High-fidelity mockups
I then handed the mockups off to developers for implementation.
The details of these features haven’t been launched yet, so they are confidential for now. I’ll reveal them as they become available.
Accessibility considerations
1
Consider accessibility testing to ensure an optimal user experience for customers of all abilities.
2
Accessibility considerations
1
Consider accessibility testing to ensure an optimal user experience for customers of all abilities.
2
Takeaways
Takeaways
Impact
Customers benefit significantly from detailed information in their shopping carts. The more information provided, the less ambiguity there is, leading to a better overall experience and trust.
What I learned
- Enhancing the shopping cart with useful features can also help customers confirm they made informed purchases.
- Shopping cart optimisation can also improve the trust between the customer and an ecommerce website.
Unblurred mockups to come
As I’ve mentioned earlier, the details of these enhancements haven’t been launched yet, so my mockups are confidential for now. I’ll reveal them as they become available.
Unblurred mockups to come
As I’ve mentioned earlier, the details of these enhancements haven’t been launched yet, so my mockups are confidential for now. I’ll reveal them as they become available.