by Daniele Rossi | Apr 22, 2009 | blog, social media
I had a conversation with a friend the other day and asked him if he ever thought about at what age he would allow his current 3-year-old to have his own account on a social media site. Parental supervision included, of course. I asked the same question on Twitter...
by Daniele Rossi | Apr 15, 2009 | blog, social media
Twitter is officially mainstream now that all the celebrities (well, their marketing team I’m sure) are using it and something about Ashton Kutcher challenging CNN on who gets the most followers? Um… I’m sure there’s loads of engagement for...
by Daniele Rossi | Jun 13, 2008 | blog, social media
Joseph Thornley recently blogged his opinion on the importance of a PR agency actually creating social media (blogs, podcasts, etc.) before they can advise their clients on what to do. In other words, street cred. “Social media authorship is the entry fee for social...
by Daniele Rossi | Jun 7, 2008 | creativity, illustration, news, social media
Plurk, a Twitter clone, has received a lot of buzz. I like how its website has an illustrative design to it :) Speaking of which, I’m inviting you to join me in an experiment with the same ideas as my (long finished) TwitterSpud experiment last year. I created...
by Daniele Rossi | May 14, 2008 | blog, social media
Now that Facebook has pretty much become MySpace (no thanks to Super Wall), I keep getting friend requests from people I don’t know. While trying to keep the social in “social media”, I always first reply with a message before accepting or denying. Hi there! Thanks...
by Daniele Rossi | May 12, 2008 | blog, social media
On a recent episode of his excellent Media Driving podcast, Jay Moonah talked about something that I’ve been pondering about for a while; how come nothing bad happens to Apple because they don’t blog, podcast, etc.? Jay also asks the question about Seth Godin blogging...
by Daniele Rossi | Dec 30, 2007 | blog, social media
Live blogging and live twittering, in my humblest opinion, are unnecessary. I can see why the idea is appealing. After all, you’re providing the first scoop as the event happens. Here are a few reasons why I’m not too keen on the idea. As a member of audience, my...
by Daniele Rossi | Dec 28, 2007 | blog, social media
I had the pleasure of attending the Talk Is Cheap social media unconference for PR professionals back on November 15th here in Toronto. Social media has been the big thing these days really because it’s been reported in the traditional media (newspapers, tv,...
by Daniele Rossi | Dec 15, 2007 | blog, social media
What happens when you live in a country which controls the media and culture while also allowing access to the Internet? Specifically, providing access to a site like Facebook which offers instant gratification such as the ability to set up your own discussion group...
by Daniele Rossi | Dec 15, 2007 | blog, social media
I attended CaseCamp Toronto 6 and one of the presentations was about Levis’ “What’s Your Style” campaign. Long story short: glorified model search for Levis ads at various youth festivals; on-site RV change room to try on Levis clothes; take photo; get vote ID; tell...