Twitter popularity contests

Twitter is officially mainstream now that all the celebrities (well, their marketing team I’m sure) are using it and something about Ashton Kutcher challenging CNN on who gets the most followers? Um… I’m sure there’s loads of engagement for...

Social media street cred

Joseph Thornley recently blogged his opinion on the importance of a PR agency actually creating social media (blogs, podcasts, etc.) before they can advise their clients on what to do. In other words, street cred. “Social media authorship is the entry fee for social...

Send a message after you friend someone

Now that Facebook has pretty much become MySpace (no thanks to Super Wall), I keep getting friend requests from people I don’t know. While trying to keep the social in “social media”, I always first reply with a message before accepting or denying. Hi there! Thanks...

Breaking the right social media rules

On a recent episode of his excellent Media Driving podcast, Jay Moonah talked about something that I’ve been pondering about for a while; how come nothing bad happens to Apple because they don’t blog, podcast, etc.? Jay also asks the question about Seth Godin blogging...

Live blogging and twittering

Live blogging and live twittering, in my humblest opinion, are unnecessary. I can see why the idea is appealing. After all, you’re providing the first scoop as the event happens. Here are a few reasons why I’m not too keen on the idea. As a member of audience, my...

Social media needs traditional media

I had the pleasure of attending the Talk Is Cheap social media unconference for PR professionals back on November 15th here in Toronto. Social media has been the big thing these days really because it’s been reported in the traditional media (newspapers, tv,...

Social Media’s unexpected benefit

I attended CaseCamp Toronto 6 and one of the presentations was about Levis’ “What’s Your Style” campaign. Long story short: glorified model search for Levis ads at various youth festivals; on-site RV change room to try on Levis clothes; take photo; get vote ID; tell...