3 ways how context gauges social media campaign success

3 ways how context gauges social media campaign success

There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…

How I used Periscope at a live event

How I used Periscope at a live event

I’ve dabbled with Periscope and Meerkat with my own personal live streams (such as offering a sneak peek at the progress of my next comic book). Last night was my first time using mobile broadcasting for an event. I had the pleasure of live streaming the very interesting #DisruptHRTO, an event for recruitment and HR professionals sharing new ideas since digital technology has disrupted their industry, too. There were 12 presenters who had 15 seconds for each of the 20 slides they put together on their topic about talent. Tickets for the event sold out pretty quickly so I raised the idea to my friend and co-organizer, Jeff Waldman, of live streaming #DisruptHRTO  for those who weren’t able to attend. We decided to use Periscope over Meerkat because, well, we just liked it better! So, what I did was: Got the word out. Those who couldn’t get tickets needed to know! So we tweeted that the event would be live streamed and included instructions to download the Periscope app and follow me on Twitter. This way, users would have as low a barrier to viewing the event as possible. Periscope (and Meerkat) is a very new app so not many people may have heard about it. Created a promo ad. I created one that was optimized for sharing across social networks so no wording would get cut off in news feeds. Used a tripod. To save my arms during the 2.5 hour event and avoid camera shake, I brought along a tripod and my trusty Joby Grip Tight Mount to hook up my iPhone. Brought my charger cord. This way, I didn’t run out of...

Nuts and bolts of podcasting recap

I was guest expert on the excellent #ContentChat offering my advice on launching a podcast. Podcasting made a revival in recent months so I was honoured to have been asked to share my tips and experience along with participating podcasters. I’ve learned so much! You can read the Twitter chat summary on Storify. Questions asked include: 1. What kind of expertise do you need to produce a podcast? How hard is it to learn? 2. What type of equipment do you need and how much does it cost to launch a new podcast? 3. How do you get people to subscribe to your podcast? 4. What’s the hardest part about podcasting? 5. Can you host your podcast on your website? Why or why not? 6. What types of hosting options are there? 7. Do you need a website if you have a podcast? Why or why not? 8. How can people learn more about launching a podcast? #ContentChat takes place Mondays at 3:00 p.m. Eastern time (Toronto/New York/Peru) and is co-moderated by Jenise Fryatt and Lori Guerrieri of Smarter Shift, a digital marketing and content management agency. On a slightly different note, just a reminder that my free ebook, A Guide to Podcasting, has been released! It contains...

A Quick Guide to Podcasting

Podcasting seems to have made a resurgence in the mainstream, especially in social marketing circles, in recent months. As both a podcast producer and listener, it’s natural that I’d be happy about this! I’ve been podcasting since 2006 and the amount of fun, community, and opportunities that you build for yourself when you produce a podcast makes it difficult for me to ever imagine myself not podcasting. So I thought I’d share my learnings and experience with podcasting as well as my joy of cartooning in an ebook that I’m offering for free. Entitled, A Quick Guide to Podcasting, it’s part comic book and part survival guide. I hope my 10-page book will help you get set up on your first podcasting adventure. Or if you’re already podcasting, there may be some new tips that will be helpful to you. My ebook stars Spud, the main character in my web comic at superspud.com. I cover microphones, rss feeds, domain names, using smart phones as a short cut, how to sound like you’re not reading when you really are, choosing the best room in your house to record in, audio filtering, how to know if podcasting is right for you, where to find royalty-free music, community building, engaging listeners, and much more. Please note that I only cover audio since I’ve only dabbled a little bit in video over the years. Perhaps a topic for a future ebook? Watch this space! My ebook, A Quick Guide to Podcasting, is available in PDF format and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International...