Daniele Rossi
 
 
Digital Creative
 
 
 
 

Archive for the ‘social media’ Category

PAB is the TED of social media content creation

Sunday, June 27th, 2010

As usual, PAB, held at the National Arts Centre in Ottawa this year, did not disappoint this year. And as usual, it topped the previous year. I feel there is no need for me to write up a summary when there are already fantastic posts describing the event; Crowdsourcing Creativity and How to Communicate Digitally by PAB first-timers Susan Murphy and Glenn Schmelzle, respectively.

…and YouTube allowing me to embed videos of a few of the sessions themselves.

Sylvain Grand’maison – You are what you hear

Anthony Marco – A Word is Worth a Thousand Pictures

John Meadows – Where did all the amateurs go?

Keep an eye on podcastersacrossborder.com as videos and audio content are posted throughout the summer.

…And a few backchannel notes I favourited on Twitter

Registration for PAB2011 is open and I highly recommend attending. PAB is indeed the TED of social media content creation but without the six grand fee. Also, the PAB community is creative, energetic and supportive.

I’ll be speaking at PodCamp Montréal

Sunday, September 13th, 2009

PodCamp Montréal will be taking place this weekend and I’ll be giving a session on connecting with your podcast audience beyond blog comments and listener submitted audio.

New social media tools have come into existence and ubiquity since podcasting first began way, way back in 2004 blessing us producers with more effective ways of developing relationships and forming friendships with our audience and peers. I’ll be using my podcast, Stuttering is Cool, to illustrate this and its importance in the self-help movement.

Below is the first slide in my presentation. Veteran readers will remember that this looks like the slides from the presentation I gave at PodCamp London (video). That’s because it’s an updated version with some additional info. The tech world changes so fast.

The first slide of my presentation entitled Connecting With Your Peeps

The ugly truth about social media

Saturday, August 29th, 2009

I always enjoy reading people’s big picture approach to social media. Always reading how sexy the latest tool is and my new pet peeve phrase, “join the conversation”, gets tiring and will one day make social media eat itself if PR newbies social media “experts” on Twitter don’t be careful. Actually, that probably already started.

Social Media’s Top 10 Dirty Little Secrets, by David Armano, is one such pleasant reading I recently had the pleasure of reading. Numbers 5, 6 and 10 are my favourites and number 9 is the impending end to the honeymoon phase.

P.S. Speaking of which, the end of social media’s honeymoon phase won’t be a bad thing. I think that may be the beginning of the ubiquitous integration of social media for day-to-day life. Like the telephone, the watercooler and the pub. Just not so much and without the big screaming deal.

Calvin and Hobbes documentary!

Monday, August 24th, 2009

I just stumbled upon this beautiful, minimalistically designed website, Dear Mr. Watterson. As a huge fan of the Calvin & Hobbes comics, I am really excited to see such an initiative. It’s a movie about the influence the strip had on fans around the world. Best of all, we all can participate social media style! Details on the website.

I’ve gone and made a yellow website

Sunday, July 26th, 2009

Using courier font. Curiosity got the best of me after reading a few posts on design blogs about Times New Roman actually being a nice font to use.

I agreed. And then thought if the same could be true to Courier. Yes, I know. I know. But hear me out.

There’s an appropriate use for any font, really (except maybe Comic Sans). It all depends on context and medium. Courier may not be an attractive choice for web design however I thought of using it for the redesign of my comic site, superspud.com. It could be a good fit for what I envisioned.

But… why yellow?

I have to admit, breaking design conventions for font use gave me an appetite for committing digital fashion crimes. Yellow has always been a difficult and unattractive colour for me in web design. It’s not as pleasing as white, grey or blue.

Can I make it beautiful?

For this to work, I decided to use a larger font size than usual in order to prevent the colour from being in your face. That complemented my other plans for not using any sidebars or side navigations. Yes, superspud.com is my experiment in “breaking” conventional design and information architecture yet keeping usability a priority.

And offering something original in the design. I’ll simply list what the comics are about and adding icons representing words. Like Highlights.

Other information such as an About Us page is in the footer. Not much needs to be said anyway since I can link to my portfolio site.

Twitter integration

A previous pre-courier font madness mock up for superspud.com was centered around my experiment with taking in suggestions for comics from Twitter. I slaved over it and in the end I just wasn’t happy. It looked too much like any other site. I wanted to create something different. Unexpected.

So, yellow it is!

My Twitter plan was to receive suggestions via, well, Twitter for a blind date for Spud, the main character in my comics. I then design female characters based on submissions that I like and draw a comic of their date.

So for the yellow site, I also placed this Twitter feature in the footer. Part of design thinking is feasibility. I just don’t have the time I wish I had to devote to drawing comics yet I really want to try my Twitter idea. Putting it at the bottom, keeps it a little out of focus, makes incoming Twitter flood (hopefully) to a minimum (hopefully) thus putting emphasis on reading the comics. Because of scrolling, changes in font size and empty space, readers will still see the Twitter section— just not cluttering up the sides or top of the website.

Another reason for this is I’m a fan of letting superspud.com visitors discover things. Not from burying content, but through their experience with the site. In this case, it’s a simple homepage that scrolls as the user scans through comic descriptions. It’s kind of like scanning titles along a book shelf but vertically. Then finding out that you, too, can influence future Spud comics.

What do you think?

Let me know your thoughts on the outcome of my digital fashion crime. Too yellow? Unforgiveable font choice?

Search engine street smarts

Friday, July 17th, 2009

My friend Jay Moonah wrote a manifesto for changethis.com called Trusting Google and Yahoo. It’s a call for critical thinking when using search engines. Since search results “seem to appear like magic, many of us tend to think of search results as being unbiased”.

Jay reminds us that people are manipulating and optimizing their web pages for the sole purpose of making their sites appear as the first search result. Remember, there’s a whole industry out there for search engine optimization (SEO). And there’s a lot of snake oil.

Trusting Google and Yahoo is a manifesto for keeping all this in mind when we look at the results we receive. Are the first few branding or informational? Which results are there simply for tricking us into clicking to give them more ad dollars? Are we missing the relevant, useful results that are pushed down because of Google bombing or unexpected consequences of SEO?

Jay reminds us that search engines— well, all websites really— are not magic. There’s always someone or something behind the content. The content is there for a reason. Not necessarily for the good of humankind.

Heat waves = electric outages

Wednesday, July 8th, 2009

Heat wave season will kick in soon bringing demand for electricity higher than the sky. Once again we’ll be constantly on the verge of an outage and being asked to reduce our consumption.

This won’t be a preachy green post. Just a friendly reminder.

As social networking tools touch more facets of our lives, we tend to forget that the “cloud” that all our content lives on is really a big electricity-guzzling, farmland-replacing multi-floor web server warehouse with 24 hour air conditioning.

Add the mobile provider’s data warehouse when we text n’ surf on our smart phones.

I’m not writing to say take a leave of absence from the Internet during the summer. It’s enticing, however, I doubt most people just. can’t. go. without. for. even. a. day. Full disclosure: myself included. I’ve also been thinking about getting a solar powered phone charger. But I digress.

I have 2 ideas for these data warehouses. Let me know if they’ve already been done: install solar panels on the roofs or build them underground to save on air conditioning. Hm, maybe that last one isn’t too great for earthquakes.

P.S. I wish I wish I wish I was able to work on my laptop in the outdoors.

TED for podcasting and the Six String Nation Guitar

Wednesday, July 1st, 2009

In celebration for Canada Day, I thought I’d share my thoughts on 2 made-in-Canada entities I feel everyone should know about.

1st item: Podcasters Across Borders 2009 is the TED for podcasting

PAB09 was the best one yet! No surprise as the organizers always put on a fantastic conference encouraging participation and input from audience members during sessions. What I appreciate in PAB is the fact that there are no tracks. No sessions going on in separate rooms bringing up the all-too-familiar schedule conflicts. I would have missed so much if I had missed any of the sessions.

We’re all in one room, wedding style with the law of two feet. So even if you wanted to miss a session, it was ok to do so. But all sessions provided a wealth of inspiration for taking your podcast to the next level.

Not just about your podcast, but what YOU can do to better the world.  We talked about life balance, digital legacy, creativity vs. curiosity, search engines and trust, Masala film making and how we’re all shanachies, to name only a few. Audio recordings of all sessions will be posted in the Canadian Podcast Buffet feed throughout the summer.

The sessions aren’t the only thing that makes PAB PAB. It’s the community. The discussions that take place in the hallway, in the hotel rooms, over meals, even trips to and fro. The PAB community are the best, most supportive, most creative, most inspirational.

2nd item: The Six String Nation Guitar

Award winning radio documentary maker, Jowi Taylor gave the keynote. He talked about his inspiring and challenging journey on the creation of the Six String Nation Guitar. Uniting this diverse nation through our collective love for music. Jowi brought the Six String Nation Guitar and attendees were invited to take photos with the guitar as well as play it!

Photo collage of the Six String Nation Guitar by Alexa Clarke

Photo credit by LexnGer

The Six String Nation Guitar Band

After Jowi’s keynote (that is, after the enthusiastic standing ovation), organizers Mark Blevis and Bob Goyetche joined PAB lifer, Jay Moonah on stage playing their guitars (Jay on the Six String Nation Guitar). All attendees singing along. Now THAT’S a community!

PAB will be at the National Arts Centre in Ottawa next year. If you’re into podcasting, social media in general, tech, various geekanalia, then PAB is a MUST. Even if you aren’t in tech. Keep your eye or RSS reader on podcastersacrossborders.com for future details.

PAB09 was exceptionally special to me as this was the first time I gave a presentation at PAB. Mine was a JOLT!, a 5 minute presentation for inspiring and energizing attendees with new ideas. I talked about the use of social media in the self-help movement which will be very important once the real-time web comes in full force (Twitter, Google Wave, Skype). Thanks to Laurent LaSalle for posting the video of my JOLT!.

P.S. For readers who may not know what TED is, here’s the link.

Just One More Book!

Monday, June 15th, 2009

I was interviewed on the fantastic Just One More Book! podcast about my submission for their Love of Reading Gallery. I explain the story and thinking behind my submission, Now This One, talk about my preference for drawing with pencil and paper vs. on a battery-sucking iPhone and my appreciation for eraser marks :)

BookCamp Toronto 2009

Saturday, June 6th, 2009

I’m at BookCamp Toronto today! There’ll be few familiar faces and topics will focus on the future of book publishing (tech, naturally) so it’s a different fishbowl for me. I’m looking forward to learning a lot about the publishing industry and seeing social media and Internet behaviour from a different perspective.