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Category: social media

3 ways how context gauges social media campaign success

There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…

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A Quick Guide to Podcasting

Podcasting seems to have made a resurgence in the mainstream, especially in social marketing circles, in recent months. As both a podcast producer and listener, it’s natural that I’d be happy about this! I’ve been podcasting since 2006 and the amount of fun, community, and opportunities that you build for yourself…

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