Nuts and bolts of podcasting recap

I was guest expert on the excellent #ContentChat offering my advice on launching a podcast. Podcasting made a revival in recent months so I was honoured to have been asked to share my tips and experience along with participating podcasters. I’ve learned so much! You can read the Twitter chat summary on Storify. Questions asked include: 1. What kind of expertise do you need to produce a podcast? How hard is it to learn? 2. What type of equipment do you need and how much does it cost to launch a new podcast? 3. How do you get people to subscribe to your podcast? 4. What’s the hardest part about podcasting? 5. Can you host your podcast on your website? Why or why not? 6. What types of hosting options are there? 7. Do you need a website if you have a podcast? Why or why not? 8. How can people learn more about launching a podcast? #ContentChat takes place Mondays at 3:00 p.m. Eastern time (Toronto/New York/Peru) and is co-moderated by Jenise Fryatt and Lori Guerrieri of Smarter Shift, a digital marketing and content management agency. On a slightly different note, just a reminder that my free ebook, A Guide to Podcasting, has been released! It contains...

A Quick Guide to Podcasting

Podcasting seems to have made a resurgence in the mainstream, especially in social marketing circles, in recent months. As both a podcast producer and listener, it’s natural that I’d be happy about this! I’ve been podcasting since 2006 and the amount of fun, community, and opportunities that you build for yourself when you produce a podcast makes it difficult for me to ever imagine myself not podcasting. So I thought I’d share my learnings and experience with podcasting as well as my joy of cartooning in an ebook that I’m offering for free. Entitled, A Quick Guide to Podcasting, it’s part comic book and part survival guide. I hope my 10-page book will help you get set up on your first podcasting adventure. Or if you’re already podcasting, there may be some new tips that will be helpful to you. My ebook stars Spud, the main character in my web comic at superspud.com. I cover microphones, rss feeds, domain names, using smart phones as a short cut, how to sound like you’re not reading when you really are, choosing the best room in your house to record in, audio filtering, how to know if podcasting is right for you, where to find royalty-free music, community building, engaging listeners, and much more. Please note that I only cover audio since I’ve only dabbled a little bit in video over the years. Perhaps a topic for a future ebook? Watch this space! My ebook, A Quick Guide to Podcasting, is available in PDF format and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International...

14 of my podcasting best practices

Podcasting seems to be popular again. I don’t know if it ever wasn’t popular but it seems like more and more marketers are talking about it. I’ve been podcasting since 2006, with my longest running show, Stuttering is Cool, still going strong. So, I thought I’d share my audio podcasting best practices. In no particular order… 1. Content is still, and always has been, king Just like blogging, choose a topic you’re passionate in and run with it. Just like blogging, it’s no use to wonder if anyone would listen to what you have to say. Give it a try and see where your show goes. But you must offer something of quality. And like blogging, it can be about your day, your favourite movies, the line of work your in, or… well, like I said, whatever you’re passionate in! 2. Audio podcasting is the most intimate medium Years ago I’ve had the pleasure of attending a podcasting workshop by Tod Maffin who worked in radio. He mentioned how the headphone, or ear bud, is physically right next to us. Touching our ears. Video can’t do that. Blogs can’t do that. Hence why Tod also advised that in you shouldn’t address your audience in the plural form in your shows. For example, instead of saying “Hello everybody!”, you should instead address it as if you were speaking to one person. “Hello! I hope you are doing well”. Or something to that nature. Instead of “I’d love to receive feedback from everyone”, you should say “I’d like to hear from you”. Why? Podcasting is not traditional radio that is one-way. Just like blogging,...