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3 ways how context gauges social media campaign success

3 ways how context gauges social media campaign success

There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…

Oh the benefits of failure!

I had the fortunate opportunity to attend TAHSN Education Day 2013 with my day job team a few weeks ago. The annual conference is a collaboration among communications departments of teaching hospitals (which is what the TAHSN refers to: Toronto Academic Health Science...