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Category: digital strategy

3 ways how context gauges social media campaign success

There is no set formula for determining the success of a social media campaign. Something along the lines of “if you get over X number of retweets or reach on Facebook, then you were successful” doesn’t apply to the social media campaigns because each has its own unique goals (you are thinking about the goals first, right?)…

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I’ll be talking community building on 49Pixels Live

I’ll be on 49Pixels Live with my friend, Dr. Vibe, next week. Hosted by digital media and entrepreneur aficionados, Justin Kozuch and Lindsay Munro, 49Pixels Live is a weekly podcast about technology, digital marketing and entrepreneurship with guests who are industry experts, thought leaders and influential voices in digital media.…

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