Content lessons from the Corner Gas Movie

I’m a huge fan of Corner Gas who watches his DVDs over and over. I’m not usually a fan of tv shows being turned into movies but couldn’t pass up the chance to watch the Corner Gas movie. Maybe it will turn out right? Thankfully, it did! I can sum up Corner Gas: The Movie as an unconventional movie experience. And it was refreshing. Because something unique was done. A few unique things, actually. And that’s what can make your content stand out, no matter the medium or format. 1. A very short theatre run It was only in theatres for 5 days in select theatres. At first I thought this was a little strange. Why go to all that production trouble just for a week of showings? Then I pondered if it had anything to do with budget or perhaps Canadian movies having a hard time competing with American ones. Or maybe there was a positive reason? Read on… 2. Quick DVD release The DVD is set to release the week after as will digital downloads. 3. 20 minute warm up before the movie started Instead of sitting through 20 minutes or more of commercials for movies, cell phones, bank services, and cars I’m not in the market to buy, Brent Butt treated us to his comedy, really funny Corner Gas trivia games (many in the theatre including myself laughed out loud), bloopers and even a section where he asked the audience to snap photos and tag with #CornerGasMovie for a Selfies For Swag contest. The latter was genius. It was cool to see photos of my fellow Corner Gas...

Beautiful graffiti mural in Toronto

It has been quite a while since I’ve taken the GO train. I rode the iconic green and white public transit locomotive the other day when I attended a day-long conference about social media in the health care industry. To my surprise and delight, the ugly graffiti all over the sound barrier near Union Station was replaced with a beautiful mural of graffiti. So I Storyfied it (I embedded it below but it seems Storify doesn’t work all the time. Click here if you see nothing). [View the story “Toronto Reclamation Project – Graffiti!” on Storify] Toronto Reclamation Project – Graffiti! It’s been 2 years since I took the GO train and to my surprise, a particular area filled with ugly graffiti was painted over with a mural of beautiful graffiti! I did a quick Google search and learned that it was all made for a project. Read on… Storified by Daniele Rossi· Sun, Feb 03 2013 07:53:02 Reclamation Projecttwicetoldtale How Canada's largest graffiti mural came to ParkdaleAug 15, 2012 … It's also a way for Urbancorp to give back to the community, Gabriell … I spotted this in-progress from a VIA tr… Reclamation Project, Toronto, ON – a set on FlickrExcerpt from the Toronto Star: A graffiti mural project nearly completed in … “The Reclamation Project” has, for the past several wee… Vandalize this | The Grid TOPHOTO: SEAN DECORY/THE GRID For the past few weeks, the biggest graffiti mural in Canadian history has been taking shape on a concrete...

How to create compelling spontaneous video

I thoroughly enjoy attending the NSA Conference every year. And as an audio podcaster, I am compelled to record each day to include in an audio documentary for my audience. This year, however, I decided to try something different. Video! For years I wanted to create complementary video content for my podcast but never found anything which allowed me to upload footage that wasn’t just a talking head, or me ordering food in a restaurant or talking on the phone. Since I was arriving three days before the start of the conference, I thought of creating a video series showing the locales surrounding the conference hotel for attendees arriving later in the week. The NSA conference takes place in a different city in the United States every year. My plan had a few challenges. First, the conference was taking place in St. Petersburg, Florida, a city where I have never been to before. Secondly, this was also my vacation and a much needed break from a computer screen. So the videos I needed to produce had to be quick to edit. I had planned on using my DSLR camera to shoot film and the iMovie app on my iPad and put all my blind faith into hotel wi-fi for uploading. I had no idea if my plan would work out. Hotel wi-fi tends to be flaky, I wasn’t familiar with the area and really, the last thing I needed on this vacation was more screen time. Despite all this, I ended up shooting seven videos. So how did I do it? 1. A bit of research beforehand A few...