by Daniele Rossi | Sep 14, 2015 | blog, content marketing, social media
Your fantastically awesome digital/content/social media/etc./somanysubgenres campaign just launched and you can’t wait to see the fruits of your labour and report on its certain successes. So you fire up the ol’ analytics dashboard and…
by Daniele Rossi | Aug 26, 2015 | blog, cartoon marketing, comics, illustration
As a truly immersive medium, comics are a great way to engage and touch lives. I’ve recently came across a beautiful digital comic called Cancer Owl created by Matthew Mewhorter who is currently undergoing cancer treatments. Matthew turned to drawing comics about his treatments as a way to cope and share with others who are also going through…
by Daniele Rossi | Aug 24, 2015 | blog, cartoon marketing, comics, content marketing, content strategy, illustration
Steve Klinetobe, creative director and founder of The Cartoon Agency, describes comics and cartoons as a marketer’s dream. Steve gave me a chance to pick his brain on what makes our favourite medium and humour so effective.
by Daniele Rossi | Jul 8, 2015 | blog, cartoon marketing, content marketing, content strategy, digital strategy, social media
Budgets are tight these days and some organizations just can’t afford the luxury of having a dedicated person or agency for running the social media accounts and strategy…
by Daniele Rossi | Jun 12, 2015 | blog, digital strategy, social media
I’ve dabbled with Periscope and Meerkat with my own personal live streams (such as offering a sneak peek at the progress of my next comic book). Last night was my first time using mobile broadcasting for an event. I had the pleasure of live streaming the very interesting #DisruptHRTO, an event for recruitment and HR professionals sharing new ideas since digital technology has disrupted their industry, too. There were 12 presenters who had 15 seconds for each of the 20 slides they put together on their topic about talent. Tickets for the event sold out pretty quickly so I raised the idea to my friend and co-organizer, Jeff Waldman, of live streaming #DisruptHRTO for those who weren’t able to attend. We decided to use Periscope over Meerkat because, well, we just liked it better! So, what I did was: Got the word out. Those who couldn’t get tickets needed to know! So we tweeted that the event would be live streamed and included instructions to download the Periscope app and follow me on Twitter. This way, users would have as low a barrier to viewing the event as possible. Periscope (and Meerkat) is a very new app so not many people may have heard about it. Created a promo ad. I created one that was optimized for sharing across social networks so no wording would get cut off in news feeds. Used a tripod. To save my arms during the 2.5 hour event and avoid camera shake, I brought along a tripod and my trusty Joby Grip Tight Mount to hook up my iPhone. Brought my charger cord. This way, I didn’t run out of...
by Daniele Rossi | Mar 11, 2015 | blog, comics, news, podcasting, social media
Podcasting seems to have made a resurgence in the mainstream, especially in social marketing circles, in recent months. As both a podcast producer and listener, it’s natural that I’d be happy about this! I’ve been podcasting since 2006 and the amount of fun, community, and opportunities that you build for yourself when you produce a podcast makes it difficult for me to ever imagine myself not podcasting. So I thought I’d share my learnings and experience with podcasting as well as my joy of cartooning in an ebook that I’m offering for free. Entitled, A Quick Guide to Podcasting, it’s part comic book and part survival guide. I hope my 10-page book will help you get set up on your first podcasting adventure. Or if you’re already podcasting, there may be some new tips that will be helpful to you. My ebook stars Spud, the main character in my web comic at superspud.com. I cover microphones, rss feeds, domain names, using smart phones as a short cut, how to sound like you’re not reading when you really are, choosing the best room in your house to record in, audio filtering, how to know if podcasting is right for you, where to find royalty-free music, community building, engaging listeners, and much more. Please note that I only cover audio since I’ve only dabbled a little bit in video over the years. Perhaps a topic for a future ebook? Watch this space! My ebook, A Quick Guide to Podcasting, is available in PDF format and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International...
