My mission to create accessible web comics
A not-so quick update on what I’ve been up to since my last blog post. Long story short: I’ve become very passionate in and an advocate for digital accessibility! Particularly inclusive design. It all started with my tenure at Holland Bloorview Kids Rehabilitation...How to tell if your digital/social/content marketing plan is going well
Your fantastically awesome digital/content/social media/etc./somanysubgenres campaign just launched and you can’t wait to see the fruits of your labour and report on its certain successes. So you fire up the ol’ analytics dashboard and…
Comics for therapy and outreach
As a truly immersive medium, comics are a great way to engage and touch lives. I’ve recently came across a beautiful digital comic called Cancer Owl created by Matthew Mewhorter who is currently undergoing cancer treatments. Matthew turned to drawing comics about his treatments as a way to cope and share with others who are also going through…
How cartoons are a marketer’s dream
Steve Klinetobe, creative director and founder of The Cartoon Agency, describes comics and cartoons as a marketer’s dream. Steve gave me a chance to pick his brain on what makes our favourite medium and humour so effective.
What happens when you don’t have a dedicated social media person on your team
Budgets are tight these days and some organizations just can’t afford the luxury of having a dedicated person or agency for running the social media accounts and strategy…