by Daniele Rossi | Nov 3, 2014 | analytics, blog, content marketing, content strategy, social media, user experience
It is too easy to assume that whatever it is we’re about to post is earth-shattering fantastic, but that doesn’t mean our audience will think so, too. They are interacting with our websites, Facebook pages, Twitter feeds, YouTube channels, or whathaveyou, to solve a...
by Daniele Rossi | Oct 22, 2014 | blog, comics, content strategy, illustration
International Stuttering Awareness Day takes place every year on October 22. I like to plan an awareness campaign each time. In the past I’ve created audio podcasts, special Google+ Hangouts throughout the day, blog posts, and tweeting stuttering fun facts mixed...
by Daniele Rossi | Aug 28, 2014 | blog, community management, news
Slight excerpt from the book I’ll be crowdfunding Crowdfunding is my latest learning adventure. Joining forces with my friend, Jean-François Leblanc, who lives in Quebec City, we will learn this exciting new field first hand — in not only raising funds, but also...
by Daniele Rossi | Aug 6, 2014 | blog
I came across this article in The Guardian about various reasons the c-suite may not understand or see the value in social media. At the end of the article it lists 3 useful ways to explain the value in social media. However, not every c-suite is alike. This is why...
by Daniele Rossi | Mar 22, 2014 | blog
Coffitivity is an app that simply plays the sounds of a coffee shop as you work. I immediately dismissed it as a silly waste of code when I first heard about it. Why would anyone want to simulate the sounds of a coffee shop when they can go to the real thing? Pardon...
by Daniele Rossi | Dec 28, 2013 | blog
Have I mentioned that I self-published a book? Speaking of self-publishing, this interesting article appeared in the Toronto Star today describing 2013 as a year with a high volume of authors self-publishing. thanks to a few enablers such as low digital distribution,...
by Daniele Rossi | Nov 15, 2013 | blog, comics
One simple wish from a 5 year old boy generated so much goodness. Indeed no hero too small. Miles Scott, 5 years old and in remission of leukemia had a wish: to be Batman. So the Make A Wish Foundation turned San Francisco into Gotham City for a day on November 15....
by Daniele Rossi | Sep 28, 2013 | blog
In a nutshell, I don’t have the time to relearn or get used to a whole new way of using my iPhone and iPad. I’m in the final stretches of completing my book and I don’t need yet another digital distraction. If only Apple had consulted me first. Ok,...
by Daniele Rossi | Jun 29, 2013 | blog, content strategy, creativity
The Hero’s Journey. The classic formula for telling a story proved time and time again. As explained by the hilarious storytellers behind Glove & Boots.
by Daniele Rossi | Jun 25, 2013 | content strategy, digital strategy, social media
Looking to relaunch his podcast, my friend and fellow podcaster, Sylvain Grand’Maison, recently asked on the Podcast Artifacts Facebook group what is important to add on a website for a podcast in 2013. Back in the 2000’s, an RSS feed was vital, buttons to...
